#Yarn & Fiber

2021-11-25

Birla Cellulose retains the top ranking in the CANOPY HOT BUTTON REPORT 2021

For three consecutive years Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, has retained top position in Canopy’s Hot Button Report.

In their latest Hot Button Report, Canopy, a not-for-profit organization, has again awarded Birla Cellulose with a ‘dark green shirt’ for relentless efforts in the Man- Made Cellulosic Fibre (MMCF) industry to support and conserve ancient and endangered forests, for bringing transparency across the value chain and game changing solutions for a circular business model in the fashion industry. Over the years, Birla Cellulose has raised its benchmarks in sustainability performance and the ‘Dark green shirt’ is a testament to company’s movement in the right direction.

“The top ranking is a testament to our long-standing commitment to suppliers and customers for a sustainable future. Our efforts and investments are focused on creating innovative solutions for ecological challenges, and scaling the next- generation fibre solutions which is an integral part of our business strategy. Our collaborative partnerships are intended to create broader and bigger positive impact for a more sustainable MMCF value chain in the fashion industry”, said Mr. H K Agrawal, Business Director Designate, Birla Cellulose.

Birla Cellulose has recently announced an ambitious target for scaling up the production of circular fibers to a level of 100,000 tons per annum by 2024. Its award- winning product Liva Reviva, made by utilizing cotton waste as feedstock is already getting good reception from the leading brands. Birla Cellulose is actively collaborating with brand and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model. Company’s blockchain-based and molecular tracer-backed platform ‘GreenTrack’ provides end-to-end traceability of value chain from forest to fashion and comes free of cost to brand partners who source sustainability enhanced products such as Livaeco by Birla Cellulose and Liva Reviva.

“We are very encouraged by Birla Cellulose’s actions to advance the conservation of key Ancient and Endangered Forests and their commitment to scaling up production of Next-Generation Solutions to a volume that cracks the barrier between niche and commercial scale,” said Ms. Nicole Rycroft, Founder and Executive Director of Canopy. “The MMCF production sector needs a recast and we look forward to working with the Birla team to achieve that.”

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Better, faster, bio-based: Functional new Plastic alternatives

How can new bio-based and biohybrid materials with improved features be developed faster? Six Fraunhofer institutes are jointly exploring this question in the SUBI²MA flagship project, using an innovative bio-based polyamide developed by Fraunhofer researchers as a model. Its specific properties make it a promising alternative to fossil-based plastics.

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.

DORNIER celebrates its anniversary at ITMA Asia + CITME

To mark its 75th anniversary, machine and plant manufacturer Lindauer DORNIER will be presenting the latest developments in its rapier and air-jet weaving machines at ITMA Asia + CITME in Singapore (Hall 2, Stand B401) from 28 to 31 October 2025. The focus will be on energy-efficient weaving technologies, new IoT solutions for networked textile production and systems for the series production of modern fibre composite components.

BCI warns against ‘dangerous dilution’ of EU corporate directives

The approval of the European Commission’s Omnibus I proposal by the European Parliament’s Committee on Legal Affairs, accepting controversial changes to key sustainability directives is of great concern. These changes, namely to the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), threaten to significantly dilute business reporting and due diligence obligations.

Pioneering open-source framework shows how early innovation drives a just and net-zero fashion future

The non-profit H&M Foundation, in collaboration with Accenture, has unveiled From Signals to Systems Change, an insight report calling on the fashion industry to rethink its role in transformation. At its core is the Reimagined System Map, a pioneering open-source framework that visualises how early-stage innovation could drive a just and net-zero textile future.