#Sustainability

2020-12-03

Fashion for Good celebrates success of first year in South Asia

Katrin Ley – Managing Director, Fashion for Good officially opening the Fashion for Good South Asia Innovation Programme in Mumbai on January 28th 2020. Credit: Umed Jadeja

Today, Fashion for Good celebrates the progress achieved over the past year since launching their South Asia Innovation Programme during their annual end of year event. To round off an eventful year, Fashion for Good announces their newest regional partner, Birla Cellulose – part of the Aditya Birla Group, as well as the graduation of 9, first batch start-ups, many of whom have successfully engaged with leading manufactures to bring their solutions to market in a year filled with unprecedented challenges.

With more than 100 deal flows and 83% engagement in pilot projects, it’s encouraging to see the pace and momentum of transformation in the region, driven by the Fashion for Good South Asia Innovation Programme. We’re extremely proud to have brought together our partners, manufacturers, Arvind Limited, the Welspun Group and Birla Cellulose, and innovators to achieve so much, in such a short period, and under such adverse circumstances; we’re excited to be leading the change.” – Katrin Ley, Managing Director – Fashion for Good

SCALING ALONG THE GROWTH CURVE

Throughout the year, Fashion for Good, working closely with key supply chain players, has identified the critical challenges posed to the circular transformation in the region; the lack of knowledge around circular solutions, the lack of capacity to work with innovations, the lack of funds to invest in new technologies, and lastly, the limited engagement from major fashion brands. In a newly released report “The State of Circular Innovation in the Indian Fashion and Textile Industries”, Fashion for Good highlights these challenges as well as the opportunities for innovation and investment. Fashion for Good addresses these challenges through their programmes to accelerate and scale these technologies as well as through collaborative initiatives with key players in the industry.

DRIVING INNOVATION AND COLLABORATION

Scouting over 300 innovators from the region, the programme launched early this year with its first selection of 9 innovators, graduating today, and welcoming an additional 9 into their second batch in July. Aiming to scale these technologies through initiating opportunities with industry players, the programme orchestrated over 16 pilots and tests over the past 12 months.

Projects of note include; a collaboration between plastic recycling innovator Lucro and Welspun Limited to close the loop on their packaging waste stream; KB cols, a technology that extracts natural colours from waste that can be applied to textiles, is testing their solution with three partners; Descatuk and Birla Cellulose co-developed eco yarns that incorporate Descatuk’s unique New Natural Fibres (NNF); and most recently, Textile Genesis, a traceability platform using blockchain, together with leading brands BESTSELLER and Kering, join a Fashion for Good led consortium project, the Viscose Traceability Project, to trace the viscose fibres used in 8 garment styles across their supply chains.

Find out more about what the Fashion for Good South Asia Innovation Programme has achieved here: https://fashionforgood.com/south-asia-programme/

REGIONAL PRESENCE AND NEW PARTNERSHIPS

Concluding a successful year of establishing a footprint and successful partnerships in the region, the South Asia Innovation Programme welcomes Birla Cellulose (who earlier this year joined Fashion for Good’s consortium project, Full Circle Textiles Project) as a regional innovation partner alongside launch partners Welspun and Arvind Limited. Birla Cellulose is a global leader in the man made cellulosic fibre industry, pioneering sustainable practices such as sustainable forestry, climate change initiatives, water conservation, innovations in alternative raw materials, Higg FEM, traceability and several other areas. The addition of Birla Cellulose to Fashion for Good’s existing network of global brands and manufacturers further engages pivotal supply chain actors to accelerate industry transformation.

In addition, Fashion for Good is engaged with a number of small scale, regional manufacturers in order to test and implement innovations, and is working closely with investor and expert communities, as well as universities to generate deeper impact within the regional fashion and textile industry.

“Our partnership with Fashion for Good is aligned to our strategy of partnering for creating bigger and broader positive sustainability impacts. We believe that the transformational changes can not be achieved without ground breaking innovations. The future belongs to companies which can learn to collaborate and drive innovation for the benefit of people, planet and profit.” – Mr Dilip Gaur, Business Director, Birla Cellulose, Aditya Birla Group & Managing Director, Grasim Industries Limited

Advancing the future of stretch: Fashion for Good launches new project to validate bio-based and recycled elastane

Launched today, Stretching Circularity is a collaborative project initiated by Fashion for Good dedicated to accelerating the adoption of lower-impact elastane alternatives that are compatible with circular textile systems. By validating bio-based and recycled elastane solutions through pilot-scale testing and demonstrator garments, the initiative aims to remove one of the most significant technical barriers to a circular textile economy.

Fashion for Good releases open-source blueprint for near-net-zero textile manufacturing

Fashion for Good launches the first open-source blueprint for near-net-zero textile manufacturing, tackling one of fashion’s biggest emissions hotspots. Developed under the Future Forward Factory project, the blueprint offers Tier 2 manufacturers in India five practical, financially viable pathways to reduce carbon emissions by up to 93%.

From premiums to parity: How Fashion for Good is rewriting the economics of new materials

Fashion for Good launches Price Parity Toolkit: developed with support from Laudes Foundation, Canopy and Finance Earth, the framework introduces an innovative financing approach (premium decoupling) to remove price premiums from the supply chain and unlock faster adoption of lower-impact materials across the industry.

Fashion For Good launches “Beyond50 Denim” to address hemp integration barriers in global denim production

Fashion for Good, together with leading global brands BESTSELLER, C&A, PDS Limited, Reformation, and Target, launched Beyond50 Denim: Combining Cottonised Hemp and Green Chemistry, a project accelerating the use of hemp as an alternative to conventional cotton in denim. By combining two pioneering innovations (SEFF’s Nano-Pulse™ cottonised hemp fibres and FIBRE52™’s proprietary chemistry formulations with soft handfeel), the project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

Global Standard strengthens presence in Southeast Asia at VIATT 2026

Global Standard will participate in the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) 2026, organized by Messe Frankfurt, the first textile trade show in the APAC region this year. Global Standard will host a booth and Felica Shi will lead a seminar on Global Organic Textile Standard (GOTS). The trade fair will take place from February 26 to 28, 2026, in Ho Chi Minh City, Vietnam.

JEC World 2026 returns with an unprecedented content program

Recognized worldwide as the leading trade exhibition for composite materials and their applications, JEC World returns on March 10-12, 2026, at Paris Nord Villepinte as the most ambitious edition to date, in line with its motto “Pushing the limits”. As the must-attend event for the composites industry, JEC World will offer an unprecedented program, blending conferences, markets insights, technical sessions, awards, and above all, a unique experience and invaluable connections.

Beyond the wardrobe – innovative cotton takes the spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how powerfully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: performance upgrades for pure cotton, smart strategies for circular textile waste solutions, and pioneering concepts for demanding technical applications. From natural fibre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.

Keeping print inclusive: Empowering women in the print industry

Across all industries, cultivating a diverse and inclusive workplace is increasingly recognised as valuable and essential to long-term success. However, despite the print industry’s significant advancements in technology and innovation, visible representation of women remains limited. As the sector grapples with low recruitment, it’s important to challenge outdated perceptions. Creating real change, however, requires collective effort - no single company can do it alone.