#Retail & Brands

2022-09-15

C&A unveils new brand strategy

As an essential part of C&A’s transformation strategy, the fashion retailer will tomorrow launch its new brand campaign. Following the key message “You Do You & We Do The Fashion”, C&A strengthens its position as a European consumer-centric fashion brand, catering to the consumers’ need for effortless, stylish and affordable clothing. While doing so, it highlights C&A’s perpetual commitment to values such as sustainability and inclusiveness.

With the new brand campaign “You Do You & We Do The Fashion”, C&A will tomorrow launch the next step of its modernization strategy.

The repositioning underpins the ambition to become a European consumer-centric fashion brand where consumers do not need to make compromises between a superior price value, modern and natural styles.

It also highlights C&A’s perpetual commitment to values such as quality, and affordability but also sustainability and inclusiveness.

The new brand strategy was created following an extensive market survey interviewing more than 14.000 consumers across six European countries and providing clear results: consumers prefer a brand that combines affordability, sustainability, quality and style. C&A now responds to these demands by offering collections of excellent value for money to make consumers feel good about themselves and suit their lifestyle. “Over recent years, we made crucial steps forward on our journey to becoming a modern fashion brand. In a fast-changing world, we want to be the trusted brand where consumers do not need to make compromises between a superior price value, modern and natural styles”, says Maik Kleinschmidt, Head of Marketing at C&A Europe.

Integral part of the brand campaign is a new imagery, built on emotional, stylish, natural, and authentic images that come to life in TV spots, Out-of-Home, communication in C&A stores and on digital channels across Europe. It will offer huge growth potential beyond established customers, addressing new consumer groups that are on a limited budget, but want modern and timeless fashion regardless.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

EDANA announces five new board members following 2026 Annual General Meeting

The EDANA Board of Governors is elected or re-elected at the Annual General Meeting by the member companies. The Governors are senior executives (business leaders) from member companies, based in different countries and representing different sectors of the nonwovens industry. The Board has central responsibility for guiding EDANA's overall strategy and approving its policies and priorities. It meets three times a year.

Cotton made in Africa partners receive top marks in independent verifications

Cotton made in Africa® (CmiA) and CmiA Organic are two internationally recognised standards that aim to promote sustainable development in the African cotton sector south of the Sahara. To ensure the standards’ credibility among brands, retailers, and consumers, independent verifiers evaluate compliance on the ground. The verification results for 2025, now published in the Aggregated Verification & Implementation Report, were very strong: The verifiers awarded consistently very good remarks regarding management, people, prosperity, and the environment.

Bangladesh: Italian textile machinery mission stops in Dhaka and Chittagong

Technological upgrading and the transition toward higher value-added production are driving the new Italian industrial mission to Bangladesh. This year, the mission will split between the country’s two main manufacturing hubs, where Italian manufacturers will meet the leaders of the local textile supply chain in two strategic stages: July 7th in Dhaka and July 9th in Chittagong.