The exclusive license covers the design, production, and worldwide distribution of products for dogs including apparel, accessories, home products, and toys under the BOSS brand. Designed to correspond with the BOSS fashion collections, BOSS is the first premium fashion brand to offer a full-fledged dog collection from apparel to accessories.

"Our new CLAIM 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands and product areas. We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of BOSS in this entirely new segment. Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide," says Daniel Grieder, CEO of HUGO BOSS.

"We are delighted to be part of the BOSS family and to collaborate with one of the most renowned and recognizable fashion houses in the world. HUGO BOSS Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones.” stated Samuel Wong, CEO and CFO, Kanine Group.