#Retail & Brands

2021-11-18

Kontoor Brands launches immersive shopping experience with virtual stores for Wrangler® and Lee®

As virtual and augmented reality experiences continue to transform today’s consumer experience, global lifestyle apparel company Kontoor Brands, Inc. (NYSE:KTB) today announced the launch of its new virtual stores for two of the world’s most iconic brands, Wrangler® and Lee®.

Virtual stores offer 3D 360 digital experiences that showcase the brand’s most sought after products

The virtual stores invite consumers to navigate interactive three-dimensional retail space, browsing items in a store setting before seamlessly adding them to their shopping cart. The digital shopping experience creates a striking real-world experience without the stress that can accompany in-person shopping.

Drawing from an extensive portfolio of products available online and in stores, the virtual stores will feature the brands’ latest innovative design, top selling items, and current seasonal styles.

“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” explains Christopher Reid, VP & GM of Global Digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our brands in a curated store experience that brings to life the unique characteristics of each of our brands.

The Wrangler and Lee virtual shopping experiences are an example of the investment Kontoor Brands is making in its ongoing digital evolution, leveraging a consumer-centric approach to engage existing customers and acquire new and younger audiences. In addition to offering a fresh way to experience the best of both digital and in-person shopping, these virtual stores provide an enhanced consumer experience while delivering on Kontoor’s commitment of continued digital acceleration.

To explore the virtual Wrangler® and Lee® stores and shop 24/7, visit http://wrangler.com and http://lee.com.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Rieter at ITM 2026: Spinning Redefined with Automation and Intelligence

Spinning mills need solutions that deliver stability, efficiency and future-proof performance. Rieter has put together a powerful portfolio for ITM 2026 in Istanbul, Türkiye. These innovations give customers the tools to enhance cost efficiency, improve responsiveness and actively develop their competitive edge. Step-by-step, Rieter is moving closer to its Vision 2027 – the fully automated spinning mill. With each new technology, Rieter enables spinning mills worldwide to operate with greater precision and reliability, ensuring they remain at the forefront of an increasingly demanding global market.

Experience Trützschler’s leading fiber processing technologies at ITM 2026

From June 9 to 13, the Trützschler Group will present its latest machinery, service expertise and digital solutions at ITM 2026 in Istanbul, Türkiye. Visitors are invited to explore innovations across Spinning, Card Clothing, and Nonwovens at Hall 7, Booth 714A at the Tüyap Fair Convention and Congress Center. They can experience modern fiber processing with Trützschler!

Driving sustainable growth in Türkiye through advanced technology and strong partnerships

Heberlein is globally recognised as a leading provider of air interlacing and air texturing jets for synthetic filament yarns. In Türkiye, the brand has built a strong market presence thanks to its close cooperation with its experienced representative Bozok Mümessillik Makina Kimya San. ve Tic. A.Ş. in Istanbul. Together, they support Turkish filament yarn producers with advanced technology, local expertise, and trusted services.

Saurer at ITM 2026: Answering markets needs for flexibility

The textile industry is facing unprecedented challenges: geopolitical tensions, natural disasters and pandemics and are changing market conditions overnight. Today, flexibility is no longer an option, but a survival strategy. At the ITM 2026 in Istanbul, Saurer will be demonstrating how modern machine technology delivers flexibility – from bale to yarn – in hall 7 at booth 709 A.