#Retail & Brands

2022-03-24

HUGO BOSS and Movado Group renew license agreement

HUGO BOSS and Movado Group announce the renewal of their license agreement through the end of 2026. The license includes BOSS Watches & Jewelry for men and women as well as HUGO Watches for men and women.

"Our new CLAIM 5 growth strategy is broad-based, as we want to grow across all regions, touchpoints, and brands, as well as in all product areas. We are very delighted that with Movado Group, we have the right partner at our side to exploit the full potential of BOSS and HUGO in the licensing business in the area of watches and jewelry. As one of the world's premier watch makers, Movado Group has been a long-standing and competent partner for HUGO BOSS. We look forward to continuing this successful relationship in the years to come," says Daniel Grieder, CEO of HUGO BOSS AG.

"We have partnered with HUGO BOSS for almost 20 years and are thrilled to continue our relationship with one of the most renowned and recognizable fashion houses in the world,” stated Efraim Grinberg, Chairman and CEO, Movado Group. “The BOSS and HUGO brands have significantly contributed to Movado Group’s overall international growth. This partnership has proven to be successful for both companies and we look forward to continuing to design innovative and sustainable high-quality watches and jewelry for the HUGO BOSS brands as well as collaborating on world-class marketing programs in support of the collections.”

Highly successful global advertising and social media campaigns have flanked this partnership. The recently launched star-studded #BeYourOwnBoss and #HowDoYouHUGO campaigns as part of the brand refresh also feature BOSS watches and jewelry as well as HUGO watches from the Spring/Summer 2022 collections.

HUGO BOSS considers sustainability to be an integral part of its business activities and is making great strides in increasing the proportion of more sustainable materials in its collections. In this context, HUGO BOSS and Movado Group will launch the first responsible BOSS watch for men made from recycled ocean bound plastic this spring.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

The future of textiles, the power of trade, and the summit of technology come together at ITM 2026

ITM 2026 International Textile Machinery Exhibition, one of the most prestigious organizations in the textile technologies sector, opens its doors to visitors between June 9-13. Expected to break records in terms of both exhibitor and visitor numbers, as well as the technological vision it presents, ITM 2026 will transform into a global trade hub with machine sales, and new business collaborations.

ATCO Hygienics, Uzbekistan, orders baby diaper production line from ANDRITZ

International technology group ANDRITZ has received an order from ATCO Hygienics to supply a new baby diaper production line for its plant in Tashkent, Uzbekistan. The order is included in ANDRITZ’s order intake for the first quarter of 2026. Commissioning of the production line is scheduled for the end of 2026.

Nico Pedretti appointed as Managing Director Graf Group

As of June 1, 2026, Nico Pedretti has assumed the role of Managing Director Graf Group. With more than 20 years of international industrial experience and extensive expertise in Operations, Supply Chain Management, Finance and Controlling, he brings a broad range of leadership and business experience to support Graf’s continued success.