Renewcell has partnered with Mühlrad and Wessely on the latest Circulose Project where the recycling process of Circulose®, a breakthrough material for fashion made 100% from textile waste, is in focus. Motion pictures from the production in the Kristinehamn factory is projected on the fabric surrounding Hjelte as she moves around on the stage.

“Making society circular goes beyond physical engineering — we have to shift minds, shift culture. Everyone knows the rational intellectual argument for reducing fashion’s impact, we have to make that argument on the emotional and aesthetic level too. That’s why we feel it’s important to work with artists like Jacob, Alexander and Mia.” says Nora Eslander Head of Communications at Renewcell. “Experiencing this work, what comes to mind is the persistence of our colleagues in Kristinehamn in taking Circulose from a lab sketch to industrial production over the last couple of years. They kept moving and kept pushing. Through shredders, pressers and screeners they’ve moved fibers along, creating a carefully managed choreography. A sequence of precise movements where every step matters for the final impression. They’ve created a dance worthy any stage.”