Developed in partnership with over 150 experts from more than 80 organizations – including leading businesses, policymakers, and scientific advisors – the GCP is the world’s first voluntary science-based, globally harmonized framework designed to help companies of all sizes measure, manage, and communicate their circular performance and impacts across value chains. 

A new era for corporate performance and accountability 

The GCP empowers businesses to move beyond linear, wasteful models by providing practical, standardized steps and metrics for reducing waste, cutting emissions, and creating value for people and planet while delivering business value for all. By aligning with leading global standards, the Protocol enables credible, comparable reporting and supports companies in meeting rising regulatory and stakeholder expectations.

"The Global Circularity Protocol for Business sets a new benchmark for corporate performance and accountability. Circularity is no longer optional – it is a strategic necessity for the resilience of business and the health of our planet. The GCP provides companies with standardized, science-based metrics and a clear roadmap for measurable action, enabling leaders to drive tangible progress, build resilience, and deliver long-term value to both business and planet. The scale of the opportunity is significant. Our analysis has revealed that by 2050, widespread adoption of the GCP could save up to 120 billion tonnes of materials – equivalent to one year’s current global consumption – and avoid up to 76 gigatons of CO₂ emissions – equivalent to one and a half times current global annual emissions. I encourage business leaders and policymakers alike to adopt the GCP as a practical foundation for accelerating the shift to a just, circular, and regenerative economy", says Peter Bakker, President and CEO, WBCSD.

Real-world impact and global collaboration 

Piloted by industry leaders and a cohort of GCP Front Runners, the GCP is already delivering results – helping companies identify circularity hotspots and opportunities to drive innovation, and build resilient, future-fit value chains. The Protocol’s collaborative development process ensures it is robust, practical, and adaptable for diverse sectors and geographies. 

"The GCP is a powerful catalyst for value chain transformation. It enables companies to map material flows, identify circularity hotspots, and collaborate with partners at every stage – unlocking efficiencies, reducing risk, and scaling impact beyond individual operations. Launching the GCP at COP30 is no coincidence. We’re here on the international stage because the GCP is a truly global solution – it responds to some of the most pressing global risks, including resource scarcity, supply chain volatility, and climate change" states Diane Holdorf, Executive Vice President, WBCSD.

A game changer for credible circularity 

The sustainability professionals, policy makers, and academics that contributed to develop the GCP are calling it “a game-changer for credible circularity,” “the missing link between ambition and action,” and “a roadmap for business value and accountability.” Their feedback continues to shape the Protocol as it evolves to meet the needs of a rapidly changing world. 

"The GCP delivers what the circular economy has long lacked: a globally harmonized framework to help companies measure, manage, and disclose circularity impacts. This collaborative effort reflects the multilateral ambitions of the Stockholm+50 Action Agenda and of the Global Strategy for Sustainable Consumption and Production launched by the United Nations in 2022", says Jorge Laguna-Celis, Head, One Planet Network (hosted by UNEP).

Harald Tepper, Global Lead Circularity, Philips, comments: "At Philips, circularity is a powerful lever to reduce material use and our overall impact on climate and nature, while driving customer value and business success. Healthcare is a material-intensive industry. Embedding circular practices and innovations can help hospitals with reducing their environmental footprint while improving healthcare resilience and patient outcomes. That’s why we collaborated and co-championed the Global Circularity Protocol. GCP1.0 offers a clear and unified approach to set ambitious and adequate goals for circularity – a much-needed step towards a sustainable and healthy future."

Tove Andersen, President and CEO, Tomra, comments: "The GCP is important to TOMRA because it provides a common framework for businesses to measure progress on circularity initiatives. This is vital for ensuring that change can occur at scale, supporting circularity targets and policymaking going forward."

And Bruno Pelli, Global Director in Mining Technical Services, Vale, says: "The Global Circularity Protocol (GCP) is a strategic enabler for resource-intensive sectors like mining to contribute meaningfully to global sustainability and energy transition goals. At Vale, advancing circularity means transforming extraction and processing systems to maximize material recovery, reduce environmental impact, and accelerate the shift toward low-carbon, circular production models that will deliver the ‘mining of the future’ we are aiming at."

Time to turn circular ambition into measurable business impact 

The launch of the GCP at COP30 is a call to action for business leaders, sustainability professionals and policy makers to adopt the GCP and join the growing community of leading businesses that are accelerating the transition to a circular economy.

WBCSD invites all stakeholders – from pioneering organizations and policymakers, to researchers and financial experts – to contribute ideas, pilot methodologies and share lessons learned, as this first version of the GCP is just the starting point of a dynamic, multi-year journey working for a resilient, regenerative economy that benefits people and planet. 

Discover the GCP and help your organization turn circular ambition into measurable business impact:

https://www.wbcsd.org/actions/global-circularity-protocol-for-business-gcp/

The launch was co-hosted by the Ministry of the Environment Government of Japan (MOEJ), the World Business Council for Sustainable Development (WBCSD), and UNEP One Planet network at the COP30 Japan Pavilion.