#Raw Materials
BASF introduces new anti-fake technology
- Special color additive makes labeling unique and has now been integrated into all key product lines in China
- Technology helps farmers keep food, feed and fiber safe
- Next step of BASFʼs commitment to reduce illegal crop protection market globally
State-of-the-art technology, exclusively developed in collaboration with BASF
The new technology, which has been developed by experts from BASF and a local labeling company in China, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF know-how Verbund has created a special BASF color pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.
The technology has already been incorporated into the BASF Cabrio®, Cabrio® Top, Merivon® and Cantus® fungicide product labels since March 2015. Beginning in 2016, it will be incorporated into the labels of other product lines, and the technology will be updated.
Long-term commitment to reduce illegal products in crop protection market
BASFʼs investment in China is one more milestone in the companyʼs ongoing global fight against counterfeit crop protection products. In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase.
The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9% of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture.
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