[pageLogInLogOut]

#Raw Materials

BASF introduces new anti-fake technology

BASF is leading the fight against counterfeiting in the crop protection market by investing in brand new anti-fake technology. In China the company is introducing an innovative product label that features an identification system developed by BASF and a local partner in exclusive collaboration. This technology will ensure that farmers in China can buy genuine BASF crop protection products.
  • Special color additive makes labeling unique and has now been integrated into all key product lines in China
  • Technology helps farmers keep food, feed and fiber safe
  • Next step of BASFʼs commitment to reduce illegal crop protection market globally

“Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber,” said Tracy Wu, Director Business Management Greater China, BASF Crop Protection.

State-of-the-art technology, exclusively developed in collaboration with BASF

The new technology, which has been developed by experts from BASF and a local labeling company in China, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF know-how Verbund has created a special BASF color pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.

The technology has already been incorporated into the BASF Cabrio®, Cabrio® Top, Merivon® and Cantus® fungicide product labels since March 2015. Beginning in 2016, it will be incorporated into the labels of other product lines, and the technology will be updated.

Long-term commitment to reduce illegal products in crop protection market

BASFʼs investment in China is one more milestone in the companyʼs ongoing global fight against counterfeit crop protection products. In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase.

Pic: BASF products to be protected by anti-fake-technology (c) 2015 BASF

The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9% of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture. 

More News from BASF Aktiengesellschaft
Performance Chemicals for Textiles

More News on Raw Materials

#Raw Materials

Better Cotton Initiative welcomes new and returning Council members

The Better Cotton Initiative (BCI) has confirmed a series of appointments and reappointments to its Council, the multistakeholder board responsible for BCI’s strategic direction.

#Raw Materials

CSITC adds ABRAPA as a round trial sample provider

Beginning with the Q2 2026 Round Trials, the ICAC's Committee on the Commercial Standardization of Instrument Testing of Cotton has expanded its sample provision framework by adding the Brazilian Cotton Growers Association (ABRAPA) as an official sample provider.

#Raw Materials

Dr N Vigneshwaran is named 2026 ICAC Researcher of the Year

The International Cotton Advisory Committee (ICAC) is pleased to announce the selection of Dr N Vigneshwaran, Principal Scientist and Head of the Chemical and Biochemical Processing Division at the ICAR–Central Institute for Research on Cotton Technology (ICAR-CIRCOT), Mumbai, India, as the ICAC Researcher of the Year 2026.

#Raw Materials

Global Cotton area and production are projected to decline in the 2026/27 Season

The June 2026 issue of Cotton This Month projects a modest contraction in global cotton area, production, and trade during the 2026/27 season, reflecting weaker demand sentiment, rising production costs, and shifting environmental factors across major producing nations.

Latest News

#Man-Made Fibers

ROICA™ launches new global brand identity and digital experience

ROICA™, the premium stretch fiber developed by Asahi Kasei, today announced the launch of its new global brand identity, including a new key visual and a fully redesigned website. This milestone initiative marks the beginning of a new phase in ROICA™’s evolution as a global brand.

#Nonwovens

EDANA launches landmark continence report to mark the start of the World Continence Week

Today marks the official commencement of the World Continence Week. To honour this global awareness initiative, EDANA has published a comprehensive report titled "The Central Role of Absorbent Hygiene Products in the Management of Adult Urinary Incontinence: Benefits, Costs and Environmental Impact." The World Continence Week (WCW) is an annual global initiative dedicated to raising public awareness about incontinence and bladder or bowel health issues. Traditionally held in June, this awareness week aims to shed light on a condition that affects millions of people worldwide but is frequently kept secret due to widespread social stigma, embarrassment, and taboo.

#Associations

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

#ITM 2026

ITM 2026 makes happy participants with its international and qualified visitor profile

ITM 2026 International Textile Machinery Exhibition, one of the most prestigious meeting points of the textile machinery sector, attracted attention in its first three days, particularly with its diverse international visitor numbers. Industry professionals from all over the world had the opportunity to closely examine the latest technology machines and solutions displayed in operation. Thousands of visitors from approximately 100 countries, primarily Egypt, Pakistan, India, Uzbekistan, Syria, Turkmenistan, Tajikistan, Morocco, Algeria, and Tunisia, met at the Tüyap Fair and Congress Center for new investment and cooperation opportunities.

TOP