[pageLogInLogOut]

#Raw Materials

BASF introduces new anti-fake technology

BASF is leading the fight against counterfeiting in the crop protection market by investing in brand new anti-fake technology. In China the company is introducing an innovative product label that features an identification system developed by BASF and a local partner in exclusive collaboration. This technology will ensure that farmers in China can buy genuine BASF crop protection products.
  • Special color additive makes labeling unique and has now been integrated into all key product lines in China
  • Technology helps farmers keep food, feed and fiber safe
  • Next step of BASFʼs commitment to reduce illegal crop protection market globally

“Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber,” said Tracy Wu, Director Business Management Greater China, BASF Crop Protection.

State-of-the-art technology, exclusively developed in collaboration with BASF

The new technology, which has been developed by experts from BASF and a local labeling company in China, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF know-how Verbund has created a special BASF color pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.

The technology has already been incorporated into the BASF Cabrio®, Cabrio® Top, Merivon® and Cantus® fungicide product labels since March 2015. Beginning in 2016, it will be incorporated into the labels of other product lines, and the technology will be updated.

Long-term commitment to reduce illegal products in crop protection market

BASFʼs investment in China is one more milestone in the companyʼs ongoing global fight against counterfeit crop protection products. In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase.

Pic: BASF products to be protected by anti-fake-technology (c) 2015 BASF

The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9% of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture. 

More News from BASF Aktiengesellschaft
Performance Chemicals for Textiles

More News on Raw Materials

#Raw Materials

Fashion for Good mobilises industry to adopt mass balance attribution and accelerate decarbonisation

Fashion for Good launches today the Mass Balance Demonstrator project, a collaborative industry initiative to implement and scale the mass balance attribution (MBA) chain-of-custody model for biomass-attributed PET in textile applications. The project represents a concrete step toward accelerating brand-driven decarbonisation across the apparel value chain.

#Raw Materials

The 83rd Plenary Meeting: Reports from the ICAC Secretariat

Every year, one of the most anticipated sessions at the International Cotton Advisory Committee's (ICAC) Plenary Meeting is the Reports from the Secretariat — and the 83rd edition in Bremen, Germany, did not disappoint.

#Raw Materials

A Powerful Opening: Global thought leaders launch the International Cotton Conference Bremen

The International Cotton Conference Bremen will open on 25 March 2026 in the Parliament building of the Free Hanseatic City of Bremen with a keynote session of exceptional calibre. Distinguished international experts will set the stage for the conference by offering incisive perspectives on the most pressing challenges and the defining trends shaping the future of the global cotton trade. Their insights will span a broad spectrum — from geopolitically driven disruptions affecting global supply chains to the opportunities emerging from innovation-led agriculture capable of supporting a growing world population. Together, these opening keynotes will frame the dialogue of the conference, highlighting both the complexity of today’s market environment and the pathways toward a resilient and forward-looking cotton sector.

#Raw Materials

Lenzing Group positions bio‑based materials as a strategic asset for Europe’s economic security

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, hosted a high‑level roundtable in Brussels to discuss how bio‑based materials can strengthen Europe’s economic security and support the shift toward a fossil‑free future. Organized in cooperation with Euractiv, the event brought together representatives of the European Commission, the UK Mission to the EU, academia, civil society, and industry.

Latest News

#Techtextil 2026

Performance Apparels: Functional textiles drive innovation at Techtextil 2026

From high-performance fibres and advanced membranes to smart textiles and sustainable material concepts – functional apparel is becoming one of the most dynamic innovation fields in technical textiles. At Techtextil 2026, exhibitors demonstrate how new materials, finishing technologies and digital functions are shaping the next generation of protective, workwear and outdoor systems.

#Textile chemistry

A flagship for chemical production: BASF inaugurates world-scale Verbund site in China

BASF today (March 26, 2026) celebrated the official inauguration of its newly built, world-scale Verbund site in Zhanjiang, Guangdong Province in southern China. Covering an area of around four square kilometers, it is more than a major BASF project in the chemical growth market of China. “Zhanjiang shows what the future of chemistry looks like: efficient, digital and sustainable by design. The site showcases a smart integrated Verbund structure on an industrial scale,” said Dr. Markus Kamieth, CEO of BASF, at the ceremony attended by representatives from government, customers, business partners and employees.

#Nonwovens

VEOCEL™ Lyocell production expands to Asia – Launching a new chapter for nonwovens in the region

VEOCEL™, Lenzing's flagship specialty nonwovens brand, expands production at its Thai plant in Prachinburi. This is the first-ever production of its nonwoven-grade lyocell fibers in Asia. Built in 2022 with a 100,000-ton annual production capacity, the facility - previously focused on fibers for textile applications - now can directly meet the demand for VEOCEL™’s biodegradable¹, wood-based lyocell fibers for nonwovens products. These fibers are an essential ingredient for high-quality nonwovens products, ranging from baby wipes to facial sheet masks and everyday personal hygiene items.

#Research & Development

Hof University develops sustainable textile coating for the fashion of tomorrow from mushrooms

Clothing is often treated as disposable: T-shirts for events, general merchandise, or short-term campaigns frequently end up in the trash after only a few uses. This is particularly problematic given that their production still largely relies on fossil-based materials. This is precisely where a new research project at Hof University of Applied Sciences comes in.

TOP