#Raw Materials

2015-04-23

BASF introduces new anti-fake technology

BASF is leading the fight against counterfeiting in the crop protection market by investing in brand new anti-fake technology. In China the company is introducing an innovative product label that features an identification system developed by BASF and a local partner in exclusive collaboration. This technology will ensure that farmers in China can buy genuine BASF crop protection products.

Special color additive makes labeling unique and has now been integrated into all key product lines in China
Technology helps farmers keep food, feed and fiber safe
Next step of BASFʼs commitment to reduce illegal crop protection market globally

“Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber,” said Tracy Wu, Director Business Management Greater China, BASF Crop Protection.

State-of-the-art technology, exclusively developed in collaboration with BASF

The new technology, which has been developed by experts from BASF and a local labeling company in China, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF know-how Verbund has created a special BASF color pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.

The technology has already been incorporated into the BASF Cabrio®, Cabrio® Top, Merivon® and Cantus® fungicide product labels since March 2015. Beginning in 2016, it will be incorporated into the labels of other product lines, and the technology will be updated.

Long-term commitment to reduce illegal products in crop protection market

BASFʼs investment in China is one more milestone in the companyʼs ongoing global fight against counterfeit crop protection products. In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase.

The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9% of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture.

BCI warns against ‘dangerous dilution’ of EU corporate directives

The approval of the European Commission’s Omnibus I proposal by the European Parliament’s Committee on Legal Affairs, accepting controversial changes to key sustainability directives is of great concern. These changes, namely to the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), threaten to significantly dilute business reporting and due diligence obligations.

ICAC releases 2025 edition of the Specialty Cotton Report

The ICAC has released the newest edition of the Specialty Cotton Report, a free publication that was created in 2023 to highlight the many new "identity cotton programs" that have been emerging around the world, in addition to covering long-staple (LS) and extra-long staple (ELS) cotton. For the ICAC's purposes, "specialty cotton" refers to any cotton that is remarkable in some way — LS, ELS, or falls under a specific identity program.

Fashion For Good launches “Beyond50 Denim” to address hemp integration barriers in global denim production

Fashion for Good, together with leading global brands BESTSELLER, C&A, PDS Limited, Reformation, and Target, launched Beyond50 Denim: Combining Cottonised Hemp and Green Chemistry, a project accelerating the use of hemp as an alternative to conventional cotton in denim. By combining two pioneering innovations (SEFF’s Nano-Pulse™ cottonised hemp fibres and FIBRE52™’s proprietary chemistry formulations with soft handfeel), the project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.

Spinnova and Rieter to publish a yarn spinning guideline for industrial partners

Spinnova and Rieter have published a comprehensive yarn spinning guideline for industrial partners, detailing how to produce compact yarn from SPINNOVA® fibre using Rieter’s state-of-the-art machinery. The step-by-step guide outlines key considerations at each stage of the spinning process and is available upon request.

Compact, powerful, cost-efficient – KARL MAYER launches its HKS 2-SE TWO

KARL MAYER is launching a new two-bar tricot machine for the elastic sector at ITMA ASIA + CITME 2025. This newcomer is called HKS 2-SE TWO, stands for double customer benefits, and offers even more advantages than the predecessor model. With this innovation, the leading textile machinery company is once again asserting its top position in the market.

VDMA members at ITMA ASIA + CITME in Singapore

With 69 exhibiting member companies, ITMA ASIA + CITME 2025 is once again marked by a strong presence of VDMA companies. Altogether 82 companies from Germany will exhibit at the show, covering about 3,500 square meters of exhibition space, topped only by China and Italy. VDMA initiated a German Pavilion with two group stands (spinning in hall 4 and finishing in hall 7) with a total of 30 exhibitors.

Marzoli unveals its new textile ecosystem at ITMA ASIA + CITME 2025 at Singapore

With the claim “Designed to Impact”, Marzoli showcases its evolution into a complete engineering company for the textile industry. By combining advanced machinery, digital intelligence, science of materials and innovative services, the company enables textile manufacturers unlock new business opportunities, and accelerate their path to innovation and differentiation.