MGF Sourcing and Magdalena Schaffrin on the agenda of 32nd ICC in Bremen

Cotton is one of the most important fibres in the clothing industry. But does the end consumer see it the same way? From Wednesday to Friday the extensive conference programme will attempt to see inside cotton in the textile end product – with a view over the entire textile chain.

This includes the wide, comprehensive view of a giant:

Mast Global Fashions / MGF Sourcing is one of the three largest sourcing companies in the field of clothing in the world, alongside VF Corporation and Sunrise Brands. Victoria's Secret, La Senza and Abercrombie & Fitch are just a few names from the MGF stable. Mark Neuman of MGF Sourcing will present his company’s vision of cotton. What factors influence large fashion companies when deciding for or against cotton? "Brands are close to the end consumer, therefore consumer behaviour determines decisions", says Neuman. As well as individual decisions:

The fashion designer is also as close to the decision for or against a material as it gets. In 2007, Magdalena Schaffrin founded the label * magdalena schaffrin, for which she designed timeless men’s and women’s collections in ecological materials until 2010. Today she works as a freelance lecturer at the Berlin Media Design University and organises the Green Showroom and the Ethical Fashion Show Berlin. Magdalena Schaffrin will give an insight into the practice: how does the designer see the cotton fibre?