VEOCEL™ joins hands with new co-branding partners in Asia

For example, in Korea, the VEOCEL™ brand has welcomed a total of five new co-branding partners so far this year. They have all partnered with VEOCEL™ to adopt wood based and biodegradable VEOCEL™ fibers used in hygiene and care products for everyday consumer needs.

Korean brands including Deepondee and Neker are now using VEOCEL™ branded lyocell fibers on their facial sheet masks, I’m O has adopted the fibers for its sanitary napkin top sheet, while I’M Clean and Welkeeps represents the first brand in Korean to use VEOCEL™ Lyocell fibers for its flushable moist toilet tissue (MTT) and body wipe products respectively.

In other Asian markets, VEOCEL™ continues to gain traction among brand partners. VEOCEL™ has partnered with Dr. Hsieh and Lab Smart in Taiwan and Vielle in Indonesia for facial sheet masks, and Japanese brand Akachan Honpo has used VEOCEL™ Lyocell fibers for their baby wipe products.

The new co-branding partnerships across key markets in Asia underscore the quality of VEOCEL™ fibers, particularly their cleanliness and gentle feeling on the skin which make them suitable for a wide range of applications. It also outlines VEOCEL™’s all-rounded portfolio and fiber offering that takes care of the everyday needs of consumers, whilst also being biodegradable and environmentally friendly. Consumers range from parents who are searching for clean and safe wet wipes for their babies, women who want to pamper themselves with naturally smooth facial sheet masks or even sanitary products for their feminine hygiene needs.

“At VEOCEL™, we work closely with our retail and brand partners to bring high quality and sustainable solutions for the everyday consumer. In Asia, we expect to see health and personal wellbeing continue to be a priority for consumers which will drive the demand for sustainable beauty and hygiene products in the region,” said Steven Tsai, Senior Regional Commercial Director for Nonwovens Asia at Lenzing.

“We are glad that we are seen as a trusted partner by brands and retailers as we continue to demonstrate our value in enabling our consumers to care for our planet in their everyday life.”