“ It is an amazing, innovative development that the embroidery business was waiting for. For us, the Coloreel unit is a unique product as an addition to our range of machine brands. It supplies great opportunities and solutions in the modern world, with for example webshops who now can embroider designs with limitless colors and even full-color gradients,“ says Anton Pals at Pals Print & Screen, Coloreel distributor for the Netherlands and Belgium (Dutch-speaking part).

Pals Print & Screen is a family-run business with father, daughter and son all working at the company and have spent their whole lives inside the industry. Their main segments are profile embroidery, workwear, logos and sports.

The Dutch and Belgian markets are well known for their extremely high requirements in the field of print and embroidery quality. The combination of using different technologies, personalization and the demand for fast delivery times are very important. The markets are well developed within online and web services for the embroidery industry.

 ”We now cover the whole Western Europe with our distribution network and through this agreement, we have another motivated and enthusiastic partner who wants to work with our revolutionary Coloreel unit,” says Magnus Hellström, VP Sales & Marketing at Coloreel.