#Industry 4.0 / Digitalization

2020-06-04

Ready for the digital challenge: Lenze realigns its Global Account Management

Frank Lorch takes over Global Account Management at automation expert Lenze.

Frank Lorch has been appointed Group Vice President Global Account Management at the leading automation expert Lenze in May 2020. In the newly created position, he is responsible for advising existing and winning new international key accounts and reports directly to Christian Wendler, Chairman of the Executive Board of Lenze.

Frank Lorch previously held various management positions at Lenze, including in the areas of product management, innovation and strategic marketing. Most recently, he worked for Lenze in East Asia as Vice President Sales & Marketing and as the company's representative in Taiwan and South Korea, and has actively shaped the company's growth course, particularly in China.

Drawing on his international experience, he will now make a profitable contribution to the development of a global account management enabling the division to further strengthen its customer-centric global presence. One of the main tasks of Frank Lorch and his team will be to work with Lenze's global sales regions to develop and implement strategies for acquiring new customers and for deepening existing relationships with major international customers.

“I consider excellent strategic consulting expertise to be the key element of a globally successful customer management. It is precisely this added value that we offer our international key accounts like no other company on the market. I am sure that this competency will now be of even greater importance due to the increasingly dynamic environment characterized by global challenges such as digitization and Industry 4.0, but also complex socio-economic challenges," summarizes Frank Lorch.

"The particular fascination and challenge of Global Account Management for me is to smartly connect a trending topic like the digital transformation in automation technology with the managing of sales processes, always taking into account the local characteristics of regions and countries as different as China, the USA or Europe," concludes Frank Lorch.

Lenze at ITMA Asia 2025: Smart, Robust and Cost-Efficient Motor Drive System IE5/IE6 for the Textile Future

At the world's largest trade fair for textile and apparel technology, ITMA Asia (October 28-31, 2025 in Singapore), Lenze will be presenting innovative automation solutions for the textile value chain in Hall 7, Stand B201. The focus will be on energy-efficient drive packages, modular machine concepts and scalable software solutions - developed for mechanical engineers and end users who rely on sustainable technologies. Lenze has been a reliable partner to the textile industry for over 77 years.

New alliance for high-performance drive technology

The Lenze Group, international specialist for drive technology and automation solutions, and Sonepar in Germany, leading electrical wholesaler, have entered into a sales partnership with a focus on innovation and market penetration. Since 1 July 2025, Sonepar has been an official "Lenze Performance Partner Distribution" - with the aim of bringing innovative drive solutions to industry faster and more comprehensively.

Earning money with data? Lenze demonstrates how.

The “SPS – smart production solutions” in Nuremberg is THE trade fair for automation in Europe. At the Lenze booth 391 in Hall 7 it is all about the digitalization of mechanical engineering this year. In four steps - from data collection and analysis to the development of data-driven, scalable products and a platform that facilitates the implementation of application in the field - the automation experts from Hamelin will showcase how they collaborate with customers to generate additional revenue for them.

From spinning to finishing - Lenze makes textile machines more efficient

"Transforming the World of Textiles" - this is the motto of the world's largest trade fair for textile and apparel technology, ITMA 2023 in Milan (June 08 - 14). It shows: The textile industry is undergoing change. High demands on the sustainability and flexibility of machines, enormous cost pressure and a shortage of skilled workers pose major challenges for machine manufacturers and operators. Digitalization can provide a remedy here. At ITMA, automation specialist Lenze will therefore be presenting not only hardware and software, but also its digital services and platform offerings.

Reifenhäuser wins German Design Award for new user interface

At K 2025 in Düsseldorf, the Reifenhäuser Group unveiled its new company-wide machine user interface, which offers a uniform design language for blown film, flat film, and nonwoven lines – and stands out for its particularly simple operation. The overall concept impressed not only customers, but also the jury of the German Design Awards, who honored the system with the prestigious design prize during the trade fair.

Reifenhäuser NEXT: Tackling the skills shortage and achieving operational excellence with industrial AI

At K 2025, the Reifenhäuser Group will demonstrate Industrial AI's full potential for productivity in plastics processing. At the heart of the dedicated “Reifenhäuser NEXT” brand is a powerful AI chatbot that enables even inexperienced line operators to quickly solve complex tasks in their daily work, thereby maximizing availability, productivity, and quality.

Marzoli unveals its new textile ecosystem at ITMA ASIA + CITME 2025 at Singapore

With the claim “Designed to Impact”, Marzoli showcases its evolution into a complete engineering company for the textile industry. By combining advanced machinery, digital intelligence, science of materials and innovative services, the company enables textile manufacturers unlock new business opportunities, and accelerate their path to innovation and differentiation.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

KARL MAYER is launching two machines that set new standards in performance and cost-effectiveness

At this year's ITMA ASIA + CITME, KARL MAYER is exhibiting two advanced developments in the field of tricot machines. Both newcomers expand the portfolio with highly practical solutions for increased efficiency and cost-effective production – making the exhibition booth once again a focal point for more than just the warp knitting industry.