[pageLogInLogOut]

#ITMA 2015

Spice up digital fashion marketing with ArahDrape

Saint Angelo's website , made by Attune consulting using ArahDrape Server
ArahDrape allows a customer to apply a fabric texture (or simulation) over a photo of an existing product. It is mainly used internally within the design office to validate ideas with the final customers, even before the fabric was manufactured. The raise of e-commerce has brought new requirements for ArahDrape.

Arahne is a software company specialized in woven textiles. One of its products, ArahDrape allows a customer to apply a fabric texture (or simulation) over a photo of an existing product. It is mainly used internally within the design office to validate ideas with the final customers, even before the fabric was manufactured. The raise of e-commerce has brought new requirements for ArahDrape. Web designers want to use it directly on the web site, to present the product in combination with various colors and fabrics, as part of the purchase process. Without ArahDrape, every product for sale on internet must be actually made and photographed in all color and pattern variations. For many ecommerce sites, this has become a bottleneck in putting a product on the market.

Arahne was lucky to partner with Attune consulting, a company specialized in fashion ERP systems based on SAP technology. Attune has a rich portfolio of important clients, one of them is Zhejiang Baoxiniao Garment Co Ltd (002154.SZ) from Wenzhou, China. The main brand of Baoxiniao is Saint Angelo, and Attune has developed its e-commerce web site. The web site uses ArahDrape server technology, in order to give the user visual feedback, while choosing a suit with different fabric, collars, pockets, shirt or tie. Customer gets a photo-realistic rendering of the final product, and is able to make an informed purchase decision.

ArahDrape server works within the web server and calculates the necessary images on the fly, without any human intervention. It is very fast, it can make a 1000x1000 pixel image in less than 0.2 seconds, so the system's response time is limited more by the internet connection than by server's calculations.

ArahDrape project is developed on the desktop version of the software, based on a photo of a white or single color product. User needs to define regions for texture mapping, and the grid for realistic path of fabric wrinkles. Once the project has been saved, it can be used in ArahDrape server and we can apply any repeating image texture in JPEG, PNG or TIFF format, to make the rendered image. ArahDrape also supports alpha channel transparency (RGBA), so several images can be combined and blend nicely on a web site. ArahDrape can be called within the web server from the command line or as C library from Java.

Arahne will be exhibiting at ITMA 2015 in Milan, Italy from 12th till 19th November. All interested woven textile designers, woven fabric manufacturers and fabric retailers are invited for free demonstrations of the software on stand B121 in the Hall number 8.

More News from Arahne, d.o.o.

More News on ITMA 2015

Latest News

#Research & Development

Hof University develops sustainable textile coating for the fashion of tomorrow from mushrooms

Clothing is often treated as disposable: T-shirts for events, general merchandise, or short-term campaigns frequently end up in the trash after only a few uses. This is particularly problematic given that their production still largely relies on fossil-based materials. This is precisely where a new research project at Hof University of Applied Sciences comes in.

#Techtextil 2026

Italian textile machinery innovation takes center stage in Frankfurt for Techtextil 2026

The Italian textile machinery industry is gearing up for a key event on the international trade fair calendar: Techtextil 2026, taking place from April 21–24 in Frankfurt, Germany. A prestigious representation of Italian companies will participate in the German exhibition—a global benchmark for technical and innovative textiles—to present cutting-edge technologies dedicated to an ever-expanding market.

#Techtextil 2026

Between innovation pressure and production readiness: Techtextil 2026 showcases market-ready defence textiles

EU defence spending reached a record level of around €381 billion in 2025. The importance of textile innovation in this context is underscored by the European Defence Fund’s 2026 Work Programme, which identifies “smart and multifunctional textiles” as a dedicated priority area. Techtextil translates this demand into industrial practice. From 21 to 24 April 2026, more than 10 per cent of over 1,500 exhibitors in Frankfurt am Main will present material innovations for protective textiles.

#Yarns

Yarn Expo Spring 2026 concludes, connecting buyers with innovative selection of sustainable yarns and fibres

Yarn Expo Spring 2026 wrapped up successfully on 13 March, as a record-high of over 600 exhibitors from 12 countries and regions welcomed more than 25,000 visitors from 113 countries and regions. Held across 27,000 sqm in Hall 8.2 of the National Exhibition and Convention Center (Shanghai), the fair highlighted the textile industry’s accelerating shift toward a lower-impact, more functional future. Exhibitors presented eco-friendly organic, regenerated and recycled yarns and fibres, alongside innovative options such as sweat-resistant and high-performance materials. A comprehensive fringe programme further enriched the event, offering practical market insights and new networking opportunities.

TOP