[pageLogInLogOut]

#ITMA 2015

Spice up digital fashion marketing with ArahDrape

Saint Angelo's website , made by Attune consulting using ArahDrape Server
ArahDrape allows a customer to apply a fabric texture (or simulation) over a photo of an existing product. It is mainly used internally within the design office to validate ideas with the final customers, even before the fabric was manufactured. The raise of e-commerce has brought new requirements for ArahDrape.

Arahne is a software company specialized in woven textiles. One of its products, ArahDrape allows a customer to apply a fabric texture (or simulation) over a photo of an existing product. It is mainly used internally within the design office to validate ideas with the final customers, even before the fabric was manufactured. The raise of e-commerce has brought new requirements for ArahDrape. Web designers want to use it directly on the web site, to present the product in combination with various colors and fabrics, as part of the purchase process. Without ArahDrape, every product for sale on internet must be actually made and photographed in all color and pattern variations. For many ecommerce sites, this has become a bottleneck in putting a product on the market.

Arahne was lucky to partner with Attune consulting, a company specialized in fashion ERP systems based on SAP technology. Attune has a rich portfolio of important clients, one of them is Zhejiang Baoxiniao Garment Co Ltd (002154.SZ) from Wenzhou, China. The main brand of Baoxiniao is Saint Angelo, and Attune has developed its e-commerce web site. The web site uses ArahDrape server technology, in order to give the user visual feedback, while choosing a suit with different fabric, collars, pockets, shirt or tie. Customer gets a photo-realistic rendering of the final product, and is able to make an informed purchase decision.

ArahDrape server works within the web server and calculates the necessary images on the fly, without any human intervention. It is very fast, it can make a 1000x1000 pixel image in less than 0.2 seconds, so the system's response time is limited more by the internet connection than by server's calculations.

ArahDrape project is developed on the desktop version of the software, based on a photo of a white or single color product. User needs to define regions for texture mapping, and the grid for realistic path of fabric wrinkles. Once the project has been saved, it can be used in ArahDrape server and we can apply any repeating image texture in JPEG, PNG or TIFF format, to make the rendered image. ArahDrape also supports alpha channel transparency (RGBA), so several images can be combined and blend nicely on a web site. ArahDrape can be called within the web server from the command line or as C library from Java.

Arahne will be exhibiting at ITMA 2015 in Milan, Italy from 12th till 19th November. All interested woven textile designers, woven fabric manufacturers and fabric retailers are invited for free demonstrations of the software on stand B121 in the Hall number 8.

More News from Arahne, d.o.o.

More News on ITMA 2015

Latest News

#Techtextil 2026

From carbon to canvas: DORNIER presents flexible and reliable weaving technologies for 3D weaving and dynamic markets at Techtextil

At Techtextil from 21 to 24 April 2026 in Frankfurt am Main (Hall 12.0, Stand D95), Lindauer DORNIER will be showcasing reliable and flexible weaving technologies for ever-changing market requirements. The machine and plant manufacturer will present retrofits for existing machines, the new TRITOS® FLEX 3D weaving technology, intuitive automation concepts and software solutions for data-sovereign networking of the weaving machine fleet.

#Techtextil 2026

SAHM Winding Solutions and Vandewiele Automation present integrated automation solution for winding processes

For the first time at the Techtextil trade fair in Frankfurt am Main, Germany (21 - 26 April), SAHM Winding Solutions (Hallo 12.0. / Booth 95) and Vandewiele Automation will be showcasing their combined automation expertise for industrial winding processes. Under the motto “Combining Automation. Maximizing Flow”, the two companies will demonstrate how automated package handling and robot-assisted yarn knotting can be integrated into a continuous production flow.

#Recycled Fibers

UNIFI celebrates recycled and circular Innovation with ninth annual REPREVE® Champions of Sustainability Awards

Unifi, Inc. (NYSE: UFI), the makers of REPREVE® and one of the world’s leading innovators in recycled and synthetic yarns, today announced the winners of its ninth annual REPREVE Champions of Sustainability Awards, recognizing brands and mills that are advancing circularity and responsible manufacturing across the global textile industry.

#Man-Made Fibers

Teijin Frontier announces new Stretch Polyester yarn offering exceptional compatibility with high-performance Polyester materials

Teijin Frontier Co., Ltd. announced today that it has developed a new stretch polyester yarn that offers new opportunities to create comfortable, all- polyester fabrics for sports and outdoor wear. The new polyester yarn demonstrates exceptional compatibility with high-performance polyester materials. Further, Teijin Frontier’s proprietary polymer design and spinning technology impart excellent elasticity to the new yarn. In turn, this yarn adds stretchability and recovery to the advanced functionality and excellent texture of high-performance polyester materials.

TOP