#Europe

2024-05-02

EU-New Zealand trade agreement enters into force, opening new opportunities for EU exporters

EU businesses, producers and farmers are now able to take advantage of a host of new export opportunities with the entry into force of the EU-New Zealand trade agreement today. The deal is expected to cut €140 million a year in duties for EU companies.

Thanks to this deal, EU-New Zealand trade is expected to grow by up to 30% within a decade, with EU exports potentially growing by up to €4.5 billion annually. EU investment into New Zealand has the potential to grow by up to 80%. This landmark agreement also includes unprecedented sustainability commitments, including respect of the Paris Climate Agreement and core labour rights.

EU farmers will benefit from the elimination of tariffs on key EU exports such as pig meat, wine and sparkling wine, chocolate, sugar confectionary and biscuits. Moreover, the agreement protects the full list of EU wines and spirits (close to 2,000 names), such as Prosecco and Champagne, as well as 163 of the most renowned traditional EU products (Geographical Indications), such as Feta cheese, Istarski pršut ham and Lübecker Marzipan. Meanwhile, sensitive EU agricultural products such as beef, sheepmeat and dairy products are protected with carefully designed tariff rate quotas.

EU business can now take advantage of benefits such as:

Zero tariffs on EU exports to New Zealand.
A more open New Zealand services market in key sectors such as financial services, telecommunications, maritime transport and delivery services.
Non-discriminatory treatment of EU investors in New Zealand.
Improved access for EU companies to New Zealand government procurement contracts for goods, services, works and works concessions.
A dedicated chapter to help small business exports.
Significantly reduced compliance requirements and procedures.

Practical information to help EU exporters take advantage of these new opportunities can be found on the Commission's Access2Markets page:

https://trade.ec.europa.eu/access-to-markets/en/content/eu-new-zealand-free-trade-agreement

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Commission clarifies rules on plastic bottles recycling

The European Commission today adopted new rules on recycling of single-use plastic beverage bottles made primarily of polyethylene terephthalate (PET bottles). These rules establish, for the first time, a methodology to calculate, verify and report chemically recycled content. This is part of the Commission’s December 2025 plastics package.

Circular economy offers the EU win-win on environment and economy

Stepping up a circular economy offers the European Union the potential for significant positive impacts on Europe’s environment and poses an untapped and strategic economic opportunity in terms of better access to materials and the creation of new businesses. Three new assessments on circularity, published today by the European Environment Agency (EEA), also stress the need to accelerate investment in circularity efforts to meet EU climate and environment policy targets.

EU and Australia strengthen relations with Security and Defence Partnership and Trade Agreement

The EU and Australia have today announced the adoption of a groundbreaking Security and Defence Partnership. They have also concluded negotiations for an ambitious and balanced free trade agreement (FTA) and agreed to launch formal negotiations for the association of Australia to Horizon Europe, the world's largest funding programme for research and innovation. With these steps, the EU and Australia are delivering mutually beneficial outcomes and further reinforcing their already close relations in a time of geopolitical uncertainty.

Commission presents proposal for EU Inc. - unlocking the full potential of the Single Market for Europe's entrepreneurs

Today, the European Commission presented its proposal for EU Inc., a new single set of corporate rules, building the cornerstone and starting point for the EU's 28th regime. EU Inc. is an optional, digital-by-default European corporate framework. It will make it easier for businesses to start, operate and grow across the EU – incentivising them to stay in Europe, and encourage those who once looked elsewhere to return.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.