#Embroidery

2020-01-16

Coloreel in the USA

Coloreel will together with Hirsch Solutions display its instant thread coloring unit at the show Impressions Expo Long Beach

“It feels great to show the Coloreel unit with Hirsch Solutions who is a fantastic company with a huge network. Impressions Expo Long Beach is the ideal show to display the Coloreel unit and start the sales process for the American market,” says Magnus Hellström, VP Sales & Marketing at Coloreel.

Impressions Expo (formerly ISS) Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference. Over 400 top exhibitors come to gain insights into the trade and network with thousands of industry peers.

The first product based on the Coloreel technology is a groundbreaking thread coloring unit that works with any existing industrial embroidery machine. By instantly coloring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors.

“The Coloreel unit has what the American customers want. It can create amazing color effects, provides the right color when you need it and will minimize your stock of thread cones,” Magnus Hellström concludes, VP Sales & Marketing at Coloreel.

Coloreel and Hirsch Solutions will display the Coloreel unit at booth 1637; the customers will be able to see the Coloreel unit produce embroideries never possible before.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Delicate by day, glowing by night

Light and color—no other thread combines these two properties as fascinatingly as GUNOLD's GLOWY specialty thread. During the day, it appears in powdery, soft pastel shades, and at night it transforms into a contrasting bright green. Embroidery and decorative seams change their appearance as if by magic as soon as darkness falls.

“Action helps us change what we do!”

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Pets in fashion: functional and sustainable textiles find new market at Intertextile Apparel

China’s pet economy is booming, especially amongst younger generations, and pet apparel – from designer outfits to functional garments – was a RMB 3.5 billion (over USD 500 million) market in 2024, growing more than 20% annually¹. To help exhibitors harness this trend, Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will launch the Pet Boutique, presenting a range of innovative, sustainable materials that prioritise both functionality and comfort for pets.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

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