#Embroidery

2020-01-16

Coloreel in the USA

Coloreel will together with Hirsch Solutions display its instant thread coloring unit at the show Impressions Expo Long Beach

“It feels great to show the Coloreel unit with Hirsch Solutions who is a fantastic company with a huge network. Impressions Expo Long Beach is the ideal show to display the Coloreel unit and start the sales process for the American market,” says Magnus Hellström, VP Sales & Marketing at Coloreel.

Impressions Expo (formerly ISS) Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference. Over 400 top exhibitors come to gain insights into the trade and network with thousands of industry peers.

The first product based on the Coloreel technology is a groundbreaking thread coloring unit that works with any existing industrial embroidery machine. By instantly coloring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors.

“The Coloreel unit has what the American customers want. It can create amazing color effects, provides the right color when you need it and will minimize your stock of thread cones,” Magnus Hellström concludes, VP Sales & Marketing at Coloreel.

Coloreel and Hirsch Solutions will display the Coloreel unit at booth 1637; the customers will be able to see the Coloreel unit produce embroideries never possible before.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Sustainable embroidery materials and digital finishing attract attention at GUNOLD booth

More exhibition space, more visitors, and a high level of international participation: GUNOLD’s concept for this year’s Texprocess 2026, which took place in Frankfurt am Main from April 21 to 24, 2026, was a complete success. “Our decision to showcase our entire product range alongside application examples and expert tips was very well received,” says Marketing Director Stephan Gunold, delighted with the positive outcome of the trade show. The focus was particularly on the Stockstadt-based company’s sustainable products as well as its laser, engraving, and sublimation services.

Delicate by day, glowing by night

Light and color—no other thread combines these two properties as fascinatingly as GUNOLD's GLOWY specialty thread. During the day, it appears in powdery, soft pastel shades, and at night it transforms into a contrasting bright green. Embroidery and decorative seams change their appearance as if by magic as soon as darkness falls.

ALADIN paves the way for circular and demand-driven textile production in Europe

Textile production can be organized sustainably by utilizing short supply chains and preventing overproduction. This can already be achieved today by intelligently connecting and efficiently utilizing existing infrastructure. At the same time, production becomes circular when innovative technologies and materials are used that enable high-quality recycling. The ALADIN research project, launched in May 2026 and co-funded with five million euros under the EU Horizon Europe program, is creating the conditions for this.

Katharina Obergruber appointed to the Management Board of Sandler AG

The Supervisory Board of Sandler AG has appointed Katharina Obergruber to the company’s Management Board. Effective September 1, 2026, the Board will consist of Philipp Ebbinghaus (CEO), Dr. Ulrich Hornfeck (currently CCO, future COO), and Katharina Obergruber (CCO). Katharina Obergruber, currently Chief Sales Officer Hygiene and member of the Management Team of Sandler AG, will assume responsibility for all sales activities as Chief Commercial Officer. She will assume this role from Dr. Ulrich Hornfeck, who will focus primarily on production and supply chain topics.

Ence and ShareTex begin initial testing of the ATENEA innovation project to promote textile recycling in Spain

Ence and ShareTex are making progress on the Atenea R&D project, which aims to develop a complete value chain for textile recycling in Spain. Specifically, the goal of the ATENEA project—which is funded by the Center for Technological Development and Innovation (CDTI)—is to connect all the necessary stages for the recovery of textile waste, from collection and management, through recycling and transformation into new raw materials, to their incorporation into new textile products.

DePoly Inaugurates its Showcase Plant in Monthey Switzerland

What if used plastic bottles, PET packaging material and polyester textiles could become raw materials just as high performing as virgin resources? That is the ambition of DePoly, a circular materials company based in Sion, Switzerland which inaugurated its Showcase Plant in Monthey on July 6th & 7th. The first depolymerization facility of its kind and scale in Switzerland, this industrial Showcase Plant represents a major milestone in the company's growth and its journey toward commercialization.