#Embroidery

2020-01-16

Coloreel in the USA

Coloreel will together with Hirsch Solutions display its instant thread coloring unit at the show Impressions Expo Long Beach

“It feels great to show the Coloreel unit with Hirsch Solutions who is a fantastic company with a huge network. Impressions Expo Long Beach is the ideal show to display the Coloreel unit and start the sales process for the American market,” says Magnus Hellström, VP Sales & Marketing at Coloreel.

Impressions Expo (formerly ISS) Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference. Over 400 top exhibitors come to gain insights into the trade and network with thousands of industry peers.

The first product based on the Coloreel technology is a groundbreaking thread coloring unit that works with any existing industrial embroidery machine. By instantly coloring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors.

“The Coloreel unit has what the American customers want. It can create amazing color effects, provides the right color when you need it and will minimize your stock of thread cones,” Magnus Hellström concludes, VP Sales & Marketing at Coloreel.

Coloreel and Hirsch Solutions will display the Coloreel unit at booth 1637; the customers will be able to see the Coloreel unit produce embroideries never possible before.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Delicate by day, glowing by night

Light and color—no other thread combines these two properties as fascinatingly as GUNOLD's GLOWY specialty thread. During the day, it appears in powdery, soft pastel shades, and at night it transforms into a contrasting bright green. Embroidery and decorative seams change their appearance as if by magic as soon as darkness falls.

JEC World 2026 returns with an unprecedented content program

Recognized worldwide as the leading trade exhibition for composite materials and their applications, JEC World returns on March 10-12, 2026, at Paris Nord Villepinte as the most ambitious edition to date, in line with its motto “Pushing the limits”. As the must-attend event for the composites industry, JEC World will offer an unprecedented program, blending conferences, markets insights, technical sessions, awards, and above all, a unique experience and invaluable connections.

Beyond the wardrobe – innovative cotton takes the spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how powerfully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: performance upgrades for pure cotton, smart strategies for circular textile waste solutions, and pioneering concepts for demanding technical applications. From natural fibre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.

Keeping print inclusive: Empowering women in the print industry

Across all industries, cultivating a diverse and inclusive workplace is increasingly recognised as valuable and essential to long-term success. However, despite the print industry’s significant advancements in technology and innovation, visible representation of women remains limited. As the sector grapples with low recruitment, it’s important to challenge outdated perceptions. Creating real change, however, requires collective effort - no single company can do it alone.