#Denim

2023-04-27

Levi Strauss & co. appoints Kenny Mitchell as chief marketing officer of the Levi’s® brand

Levi Strauss & Co. (NYSE: LEVI) today announced the appointment of Kenny Mitchell as senior vice president and chief marketing officer of the Levi’s® brand, effective June 5. Reporting to Michelle Gass, president, Levi Strauss & Co., Mitchell will be responsible for advancing the Levi’s® brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share.

Proven marketing leader with brand-building expertise brings expanded consumer engagement focus to the Levi’s® brand

“Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” Gass said. “It is especially fitting to have someone of his exceptional caliber join our Levi’s® team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th anniversary of the 501® jean and the 170th year of the company’s founding. With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levi’s® fans.”

Mitchell brings more than 20 years of brand-building experience in the U.S. and internationally, in addition to deep digital, creative and innovation expertise. He joins Levi Strauss & Co. from Snap, parent company of Snapchat, where he has served since 2019 as chief marketing officer and led the growth of the platform’s global community, advertising base and developer partners. Prior to this, Mitchell was vice president of brand content and engagement for McDonald’s USA, where he established the company’s strategic brand and consumer marketing agenda. He also served as head of consumer engagement at Gatorade (PepsiCo), implementing strategies that supported record revenue and profit growth. Among his numerous awards and distinctions for marketing excellence, he was named one of “The Most Creative People in Business” by Fast Company and has been included as an innovative leader in Forbes CMO NEXT and AdWeek 50 rankings. Mitchell holds an MBA and a BA in Economics and Sociology from Dartmouth College and is a member of the Board of Directors for e.l.f. Beauty.

“I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi’s® brand,” Mitchell said. “I have long admired the enduring global relevance of Levi’s® as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.”

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Officina39 brings “Shades of Sunset” to Kingpins Amsterdam

At the Winter edition of Kingpins Amsterdam (October 15–16, SugarFactory), Officina39 unveils Shades of Sunset, the new creative collection where color becomes a language for emotions. Inspired by the shifting hues of the sky at dusk, both on calm days and during dramatic storms, this interpretation of Spring–Summer 2027 embraces the imperfect beauty of nature and turns it into expressive, wearable storytelling. From serene and sun-washed gradients to intense contrasts and moody undertones, each piece reflects a unique “sunset state of mind.”

Jeanologia shapes the denim of the future at Kingpins with ‘Mediterranean Soul’

Jeanologia, the global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

RE&UP debuts at Ecomondo 2025 to showcase circular fashion innovation

RE&UP makes its first appearance at Ecomondo – The Green Technology Expo, Europe’s leading event for ecological transition and circular economy. Specializing in textile-to-textile recycling, RE&UP transforms end-of-life fabrics into Next-Gen recycled cotton fibers and polyester chips, giving new life to materials that would otherwise go to waste.

ICAC announces postponement of the 83rd Plenary Meeting in Tanzania

Due to unforeseen circumstances arising from the recent developments in Tanzania, the ICAC has announced that its upcoming 83rd Plenary Meeting has been postponed. Scheduled for Nov. 17-20 in Mwanza, the delay was recommended by Tanzania, and the decision was made out of an abundance of caution, prioritizing the safety and well-being of all participants.

TEXTILCOLOR AG launches strategic collaboration with Alpex, Majocchi, and Trans-Textil in the field of Pyroshell™ flame protection

TEXTILCOLOR AG, a leading provider of innovative solutions in textile chemistry, today announces the start of a strategic collaboration with Alpex Protection, Majocchi, and Trans-Textil. Starting November 1, 2025, the partners will jointly advance the flame-retardant finishing of textiles using the patented Pyroshell™ technology at production sites in Germany, France, and Italy.