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#Denim

Ian Berry and Tonello nominated for Film Award!

Ian Berry and Tonello have been nominated for an inaugural Blue Lenz Award in the Best Sustainability video category for 2021!

The short documentary was filmed in Italy at Tonello HQ by Stefano Gnata who followed the process of creating the Secret Garden for a special installation at the San Fran Flower Mart in San Francisco. Filming the washing and lazering of the special Cone Denim fabric and the creation of the vines, flowers and wisteria that goes in to creating the hanging trellis. Alice Tonello, the Marketing Manager and head of R&D, along with Ian Berry were interviewed prior to the installing of the piece in California in 2018.


Blue Lenz YouTube channel has amassed a library of videos that spans educational to inspirational content around the denim community. They feature a community of creators including mills, consultants, designers and industry insiders who contribute to making this channel a go-to resource for denim.

Blue Lenz was founded to provide a more evergreen, centralized space for the outstanding content being produced. With more than 300 videos live on the channel, they thought it was time to recognize some of the best denim videos featured on Blue Lenz.

For the first time, Blue Lenz Denim Video Awards will be hosted during Bluezone later this month in Munich, Germany.

Ian Berry said.

“It’s great to get this mention amongst so many great videos clips and all promoting good causes and ethics. I’m particularly pleased for Tonello who put so much work into the collaboration and support me greatly to get a nomination from an industry they are central to. And also good luck to my friends at Carved in Blue/Lenzing/Tencel who have put so much effort into bringing the industry together and now with these Blue Lenz awards. Of course both have supported me over a number of years and along with Pepe Jeans and Cone Denim have been great partners, not least at the latest museum show at Museum Rijswijk in The Netherlands. It will be no shame coming a runner up to any of these films created.”

The other nominees in the section are :

Best Sustainability – Connection to the UN SDGs

• True Cost of Apparel Industry – BBC/Mostafiz Uddin?

• Artistic Fabric Mills – Tracing the Lifecycle of a Jean – SDG 12?

• Tonello x Ian Berry – Secret Garden @ San Francisco Flower Market?

• Jeanologia – Handman – The Revival of Jeans Manufacturing?

• Artistic Milliners – Organic Cotton in Pakistan?



“Over the past several years, we have seen increasing use of video to explain denim design, history, environmental and social impact,” said Lenzing’s Tricia Carey. “With the pandemic, videos became a way to connect globally as we have had limited in-person meetings. With this in mind, we believe the denim industry needs to celebrate the incredible creativity, people and concepts. This led to the start of our Blue Lenz YouTube channel several years ago and now to the first denim video awards to showcase the best video storytelling of the global denim community.“

They enlisted a panel of seven judges who hail from around the globe to pick and choose the cream of the crop:



• Margherita Verlicchi, Menabo – Italy

• Michelle Branch, Markt & Twigs – United States

• Wouter Munnichs, Long John Denim – Netherlands

• Neha Celly, Nece Gene – India

• Erin Barajas, Interesting Monsters – United States

• Panos Sofianos, Bluezone – Germany and Greece

• Kelly Harrington, Trademark Blue – United Kingdom

The awards cover eight categories. In addition to bragging rights, the winners will receive a certificate, and they will be featured during an awards presentation at Bluezone in Munich, Germany.

If you’re attending Bluezone, join us on Aug. 31 at 3 pm CET as we announce the winners live during a ceremony. They’ll also be sharing a video of the presentation on their Carved in Blue Instagram.






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