Denim
ISKO celebrated the opening of its new state-of-the-art distribution center with a 360° Denim Seminar.
March 8th, 2019 – A culture of an all-around improvement is what defines ISKO’s approach to denim production, allowing the thriving of technological and creative potential of the company and its resources.
On March 6th and 7th the world leading ingredient brand hosted a 360° Denim Seminar to share its vision and expertise with key industry players, brands and designers. As the name suggests, the initiative was an all-out experience that took place right on the grounds where ISKOTM denim happens: the factory’s headquarters.
Here a special highlight was the opening of its new state-of-the-art distribution center. This space – 40 meters high, 80 meters long and 45 meters wide – and has 128,000 cells/ locations, each is able to contain a fabric roll that can hold up to 500 meters of material. Seven automated robots process every single order, in a controlled environment where oxygen levels are kept at 16,4% to prevent oxidation and fires. As normal oxygen levels in the air is 21%, no human beings are employed here.
The two-day event covered denim from A to Z, providing tools and know-how on everything from fiber to final garment. The occasion was a chance for the audience to learn about new fashion trends and ISKO’s latest sustainable achievements through its commitment to Responsible InnovationTM. ISKO keeps being at the forefront in terms of competence, creativity and citizenship.
The agenda
Many were the activities that made this occasion a unique opportunity:
- An introduction to ISKO and responsible innovation approach, by ISKO Global Marketing Director Rosey Cortazzi and ISKO Senior CSR Executive Ebru Ozkucuk Guler;
- A Creative RoomTM presentation by Selin Akman. Creative RoomTM is ISKO’s division with a focus on design and research, working closely with brands as well as designers looking for new inspiration;
- A presentation on the latest trends by Sam Trotman, Denim Dudes;
- An insight fiber to fabric by ISKO Product Development Manager Baris Ozden;
- A wash presentation by IskotecaTM Director Moreno De Angelis. IskotecaTM is ISKO specialist resource for treatments, washings, finishings and a complete denim library that houses over 25,000 denims (and their “recipes”).
As part of the seminar, on the first day two different guided tours gave ISKO guests the opportunity to see with their own eyes where and how ISKOTM premium denim is produced and distributed: the factory and the new distribution center. On the second day a workshop allowed them to get their hands on denim to customize a piece with different techniques.
Rosey Cortazzi, ISKO Global Marketing Director, described the event as “an informative and engaging experience”, adding: “By inviting our customers to visit our facility we want them to have a chance to get a total overview of denim from fibre to final garment. We want them to understand that this entire process can be achieved in a responsible way, considering both people and the planet.”
“Currently there is a seduction around sustainability which holds huge opportunity for brands.” Explained Sam Trotman, Denim Dudes. “The luxury sector is rebranding our aspiration through a new conscious and visionary approach to manufacturing and marketing that is adding a greater sense of what luxury should stand for. No longer is the simple premise of buying high-end fashion and luxury goods just for the sake of ownership a valid business model for brands. Customers are seeking meaning and value and fashion brands are having to embed purpose and ethics at the core of what they are doing. In 2020, the notion of quality over quantity – less is more – will be the reigning ideology.”