Coloreel and D_house are pleased to announce they have entered into an exciting partnership, demonstrating and offering Coloreel’s ground-breaking instant thread coloring technology for creative and sustainable embroideries through D_house’s design and technology centre for fashion brands in Milan, Italy.

In alignment with Coloreels extensive and international growth strategies a new CEO has been appointed, Torbjörn Bäck. With previous experience from various senior positions at companies such as Camfil, Nederman and IBM. Torbjörn will steer Coloreel and its unique patented technology for digital dyeing of textile thread on-demand into a prosperous growth journey.

`Looking for a needle in a haystack´ describes an almost impossible mission to find something. Finding the perfect needle for sewing – given that world-leading manufacturer Groz-Beckert offers a range of 3,000 different types – might also seem quite a challenging job. Actually, it isn’t. The German company develops each needle to suit its intended application perfectly, and then meets user needs in the same way through its specially-designed Customer Portal for sewing.

Coloreel, with its unique well-patented technology for digital dyeing of textile thread on-demand, has raised SEK 70 million in a private placement to existing and new shareholders. The funding will be used to support the company's market expansion and growth and to initiate expansion into new application areas such as sewing.