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#Textiles & Apparel / Garment

Fashion the future at ISPO BEIJING 2012 (22th - 25th February 2012)

The 2011 ISPO in Bejing (c) 2011 ISPO
China’s consumer market is recognised as one of the fastest evolving in the world today. A market that is young and hungry for authentic labels. That is inspired by international product trends and fashion media influences. So it is that retailers need access to and information on the leading influences in this market sector. ISPO BEIJING is the outstanding sports business platform in the Asian Pacific Rim that has been developed to bring together the world’s leading brands to spotlight that creativity for them.

With an increasing affluence and desire to highlight a new, vibrant lifestyle, consumers are setting the pace. “Created for China” is very much a vital retail theme, as young customers look for global brands that have genuine fashionable sporting heritage. Being able to reach those brands is achievable at ISPO BEIJING, which for 2012 will illuminate high quality Sportstyle with a new, specialist area at the show. This area will host companies such as Bogner, DC, Phenix and Protest, amongst those who have recognised the Chinese market’s vast potential and want to promote their desirable labels to the Asian markets.

It is hardly surprising that ISPO BEIJING, in association with The China Textile Information Center, China Fashion Federation and View International Fashion & Fabrics Magazine released the first 2012 China Sports Fashion Trend Report. This was unveiled at the 2011 show and confirmed the importance of ISPO BEIJING as the ultimate resource for all that is stylish in the sports market.

 

At ISPO BEIJING 2012, China Sports Fashion Trends will be a unique feature especially for designers, purchasers, R&D specialists and sports fashion leaders. It is where they will discover everything that is breaking sportstyle boundaries in China. Upcoming colour palettes, cuts, fabrics and forward thinking new designers as well as the chance to brainstorm with experts.

Bringing international fashion creativity to life will be a Fashion Show – where the ultimate spotlight falls on all that is cool and creative catwalk style.

It’s all about being sport inspired in China, perhaps even more so than taking part. So it is essential that this new lifestyle focus and desire for the image that goes with it has an on trend showcase to attract the best of world sports fashion. ISPO BEIJING provides that, building on its global sports network to bring the most desirable labels and sports design expertise to market attention.

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