#Yarn & Fiber

2023-09-14

Standard Fiber appoints new marketing executive for omnichannel approach to growth

Standard Fiber has named Trina Solomon vice president of marketing and brands, a new position for the company as it expands its omnichannel strategy.

Standard Fiber turns to this marketing pro for new VP position

Standard Fiber, a supplier of home textiles, created the role as part of its omnichannel approach to serving home retailers and partners worldwide, elevating its brand portfolio and corporate marketing strategies, and enhancing support of its sales and design teams.

In her role, Solomon is responsible for corporate and sub-brands, as well as the company’s portfolio of licensed brands including Tempur-Pedic, Stearns & Foster, Sealy, Highclere Castle and DuPont for Your Home. In addition to leading marketing strategies and initiatives for the company, she will partner with retailers and suppliers within the scope of her role.

She reports to Chad Altbaier, president and co-CEO of the company. Solomon brings 15 years of experience in marketing and design contributing to revenue growth across diverse industries such as home textiles, bedding, consumer packaged goods, apparel and automotive.

“Trina’s background and passions are perfectly suited to support the growth of our valued bedding accessory and mattress brand customers,” Altbaier said. “In the short time since joining Standard Fiber, she has added incredible value to our corporate marketing strategies, trade show preparation and follow-up and brand license relationships.”

Prior to joining Standard Fiber, Solomon was senior marketing director for Diamond Mattress where she served on the senior leadership team. She joined Diamond in 2020 as director of marketing from Allied Home where she spent more than five years as marketing director. During her career, she was also a sales manager with General Motors.

Chad Altbaier and David Wang appointed Standard Fiber Co Chief Executive Officers

Standard Fiber, one of the world’s largest innovators and suppliers to the home textiles market, has promoted Chad Altbaier and David Wang as co-CEOs charged with leading the company in a bold new direction of advanced textile innovation, consumer-responsive product design, and unparalleled global production capabilities.

CARBIOS and Wankai sign strategic PET biorecycling pact

CARBIOS (Euronext Growth Paris: ALCRB) and Wankai New Materials (“Wankai”), a listed subsidiary of Zhink Group, the 3rd largest PET producer in China and 4th worldwide, announce the signing of the definitive agreement establishing a strategic partnership for the industrial rollout of CARBIOS’s PET biorecycling technology in Asia. The first milestone will be the construction of a PET biorecycling plant in China.

Fulgar voice at the Milan Fashion Institute

Daniela Antunes, Marketing Manager at Fulgar, participated as an expert speaker at the XVII edition of the Master in Brand & Product Management of the prestigious Milano Fashion Institute, which trains well-rounded professionals capable of managing both the creative and strategic-managerial aspects of the fashion & luxury sector.

SENSIL® by NILIT and ROICA™ by Asahi Kasei collaborate to reduce apparel’s footprint

Rapidly transforming apparel into a lower-carbon industry requires collaboration, innovation, and creativity. In this spirit, SENSIL® by NILIT and ROICA™ by Asahi Kasei have collaborated to introduce the concept of a new fabric with less environmental impact, combining SENSIL® ByNature, a NILIT Biomass Balanced Nylon 6.6 yarn, and Biomass Balanced ROICA™ premium stretch fiber, both designed for high-performance apparel.

Navis TubeTex announces U.S. partnership with Icomatex

Navis TubeTex, a global leader in advanced dyeing and finishing machinery solutions, is pleased to announce a new partnership with Icomatex (www.icomatex.com), a respected European manufacturer of high-quality stenters and textile finishing equipment. Under this agreement, Navis TubeTex will exclusively represent the Icomatex stenter line in the United States.

ADVANSA launches ADVA®tex: A new step toward textile-to-textile recycling

ADVANSA has introduced ADVA®tex, a new filling fibre made entirely from recycled pre-consumer textile waste, positioning the material as a significant step forward in textile-to-textile (T2T) recycling. The fibre is designed for use in duvets, pillows, mattresses, and furniture applications and is available in three versions.

KARL MAYER celebrates 35 years of EL pattern drive

KARL MAYER is celebrating an anniversary this year: on 30 November 1990, the first warp knitting machine with electronic guide bar control, the KS 4 EL, was delivered – another milestone for patterning. As early as 1980, the SU gearbox with the MRS42SU had initiated the transition from mechanical chains to digital data.