#Yarn & Fiber

2023-09-14

Standard Fiber appoints new marketing executive for omnichannel approach to growth

Standard Fiber has named Trina Solomon vice president of marketing and brands, a new position for the company as it expands its omnichannel strategy.

Standard Fiber turns to this marketing pro for new VP position

Standard Fiber, a supplier of home textiles, created the role as part of its omnichannel approach to serving home retailers and partners worldwide, elevating its brand portfolio and corporate marketing strategies, and enhancing support of its sales and design teams.

In her role, Solomon is responsible for corporate and sub-brands, as well as the company’s portfolio of licensed brands including Tempur-Pedic, Stearns & Foster, Sealy, Highclere Castle and DuPont for Your Home. In addition to leading marketing strategies and initiatives for the company, she will partner with retailers and suppliers within the scope of her role.

She reports to Chad Altbaier, president and co-CEO of the company. Solomon brings 15 years of experience in marketing and design contributing to revenue growth across diverse industries such as home textiles, bedding, consumer packaged goods, apparel and automotive.

“Trina’s background and passions are perfectly suited to support the growth of our valued bedding accessory and mattress brand customers,” Altbaier said. “In the short time since joining Standard Fiber, she has added incredible value to our corporate marketing strategies, trade show preparation and follow-up and brand license relationships.”

Prior to joining Standard Fiber, Solomon was senior marketing director for Diamond Mattress where she served on the senior leadership team. She joined Diamond in 2020 as director of marketing from Allied Home where she spent more than five years as marketing director. During her career, she was also a sales manager with General Motors.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

YKK subsidiary Golden Hill Tower Limited marks 25 years of operations in Myanmar

Golden Hill Tower Limited, a subsidiary of YKK Corporation, celebrated its 25th anniversary with a ceremony in Myanmar on September 21, 2026. The event brought together approximately 230 guests, including senior executives from the YKK Group, to commemorate the company's development since the launch of its serviced apartment business in November 2000.

SHIMA SEIKI to showcase digital product creation at Apparel Sourcing Week

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Apparel Sourcing Week 2026 in Bengaluru, India next month. The exhibition provides a platform for the entire apparel value chain, bringing together manufacturers, brands, suppliers and solution providers in one location.

SNA GZ accelerates its on-demand production strategy with Kornit Digital

SNA GZ is leveraging the Kornit Atlas MAX PLUS to expand its music merchandise production, streamline e-commerce order fulfillment, and grow its print-on-demand business across Europe. This investment increases SNA GZ's textile production capacity by 150% (2.5×), enabling the company to meet growing demand and support its continued expansion.

NEUMÜHLE launches mono-material hoodie designed for textile recycling

With the Circular Mono Hoodie, Zurich-based label NEUMÜHLE introduces a new essential designed around a single-material principle. The textile construction is cotton throughout, right down to the sewing thread. Entirely free from elastane, the hoodie launches as a Limited Drop for CHF 139. Take-back, collection and existing recycling partnerships complement its circular design.