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#Yarn & Fiber

Birla Cellulose partners with TextileGenesis to provide traceability and transparency solutions

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer. Staying ahead of the sustainability curve Birla Cellulose makes tracer enabled sustainable man-made cellulosic fibre and integrates with traceability platform.

Birla Cellulose has collaborated with TextileGenesisTM, a block-chain enabled digital traceability platform which tracks and verifies the use of sustainable fibres from fibre to garment.

Regulatory changes towards sustainable fashion have driven big brands to set key sustainability and ESG goals by 2030 and made traceability platform a key tool in the textile and apparel industry to provide transparency across textile value chain to the end consumer.

Mr. ManMohan Singh, Chief Marketing Officer – Birla Cellulose, Grasim Industries, said “Our partnership with TextileGenesisTM is one more step towards our commitment to offer complete transparent supply chain and creating visibility to the sustainably managed forests that are among the most important aspect of responsibly produced viscose. Birla Cellulose has for the last three consecutive years achieved the Dark Green Shirt status in the Canopy’s Hot Button Report, a testimony to our continuous efforts on the conservation of Ancient & Endangered Forests and robust initiatives to scale circular business models in the fashion.”

Birla Cellulose is actively collaborating with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model. Company’s blockchain-based and molecular tracer-backed platform ‘GreenTrack™ - Fibre Traceability tool’ launched in 2019 has today 90+ brands and 1500+ value chain partners on boarded with over 56000 MT of fibre tracked across the globe. The platform provides end-to-end traceability of value chain from forest to fashion.

Mr ManMohan Singh added “Last year, a pilot was carried out with a global brand to understand the feasibility and adaptability of the TextileGenesisTM platform. After a successful pilot run, Birla Cellulose is now expanding the scope to include more Brands on the TextileGenesisTM platform in addition to the existing GreenTrack™ platform”.



Amit Gautam, Chief Executive Officer and Founder of TextileGenesis™ says “With increasing compliance and reputational risks, CEOs and Boards of top 100 fashion brands have committed to using 100% sustainable and traceable fibers over the next 5 years, with transparency being a core part of business priorities. Sustainability and traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands. Our supply chain traceability platform will create digital solutions for Birla Cellulose innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology”.

Brands today seek end to end visibility across the value chain rather than just their immediate supplier. More and more brands are encouraging environmental sustainability through business practices that helps both brands and consumers. The partnership will strengthen the sustainable credentials as well as strengthen the brand and consumer connect of Birla Cellulose.


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#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

#Recycling / Circular Economy

SaXcell and Birla Cellulose sign Memorandum of Understanding for recycled fiber production to accelerate circularity.

Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber.

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#Yarns

Durak Tekstil to showcase its innovations for mattress industry at ISPA EXPO 2026

Durak Tekstil threads that meet the standards required for high-quality, long-lasting and comfortable products demanded by the mattress industry, while also offering new possibilities, will be exhibited at ISPA EXPO 2026. The fact that the fair is being held in the U.S.—one of Durak Tekstil’s key target markets—also carries great significance.

#Yarns

B.I.G. Yarns achieves EcoVadis Platinum Rating, ranking among top 1% of companies worldwide

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#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

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#Heimtextil 2026

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#Raw Materials

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

#Weaving

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

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#Recycled_Fibers

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

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#Functional Fabrics

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.

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