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#Yarn & Fiber

Birla Cellulose partners with TextileGenesis to provide traceability and transparency solutions

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer. Staying ahead of the sustainability curve Birla Cellulose makes tracer enabled sustainable man-made cellulosic fibre and integrates with traceability platform.

Birla Cellulose has collaborated with TextileGenesisTM, a block-chain enabled digital traceability platform which tracks and verifies the use of sustainable fibres from fibre to garment.

Regulatory changes towards sustainable fashion have driven big brands to set key sustainability and ESG goals by 2030 and made traceability platform a key tool in the textile and apparel industry to provide transparency across textile value chain to the end consumer.

Mr. ManMohan Singh, Chief Marketing Officer – Birla Cellulose, Grasim Industries, said “Our partnership with TextileGenesisTM is one more step towards our commitment to offer complete transparent supply chain and creating visibility to the sustainably managed forests that are among the most important aspect of responsibly produced viscose. Birla Cellulose has for the last three consecutive years achieved the Dark Green Shirt status in the Canopy’s Hot Button Report, a testimony to our continuous efforts on the conservation of Ancient & Endangered Forests and robust initiatives to scale circular business models in the fashion.”

Birla Cellulose is actively collaborating with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model. Company’s blockchain-based and molecular tracer-backed platform ‘GreenTrack™ - Fibre Traceability tool’ launched in 2019 has today 90+ brands and 1500+ value chain partners on boarded with over 56000 MT of fibre tracked across the globe. The platform provides end-to-end traceability of value chain from forest to fashion.

Mr ManMohan Singh added “Last year, a pilot was carried out with a global brand to understand the feasibility and adaptability of the TextileGenesisTM platform. After a successful pilot run, Birla Cellulose is now expanding the scope to include more Brands on the TextileGenesisTM platform in addition to the existing GreenTrack™ platform”.



Amit Gautam, Chief Executive Officer and Founder of TextileGenesis™ says “With increasing compliance and reputational risks, CEOs and Boards of top 100 fashion brands have committed to using 100% sustainable and traceable fibers over the next 5 years, with transparency being a core part of business priorities. Sustainability and traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands. Our supply chain traceability platform will create digital solutions for Birla Cellulose innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology”.

Brands today seek end to end visibility across the value chain rather than just their immediate supplier. More and more brands are encouraging environmental sustainability through business practices that helps both brands and consumers. The partnership will strengthen the sustainable credentials as well as strengthen the brand and consumer connect of Birla Cellulose.


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#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

#Recycling / Circular Economy

SaXcell and Birla Cellulose sign Memorandum of Understanding for recycled fiber production to accelerate circularity.

Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber.

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#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

#Man-Made Fibers

“Lead Transformation – Generate Impact”: Lenzing presents its 2025 Annual and Sustainability Report

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#Raw Materials

Lenzing Group positions bio‑based materials as a strategic asset for Europe’s economic security

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, hosted a high‑level roundtable in Brussels to discuss how bio‑based materials can strengthen Europe’s economic security and support the shift toward a fossil‑free future. Organized in cooperation with Euractiv, the event brought together representatives of the European Commission, the UK Mission to the EU, academia, civil society, and industry.

#Yarn & Fiber

Teijin Carbon strengthens high‑end sports offering with advanced prepreg and resin technologies for next‑generation bicycle performance

High‑end bicycle manufacturers are entering a new era in which modern frames and components must be lighter, stiffer, tougher and more sustainable – all while enabling fast, repeatable and cost‑efficient production. To support this shift, Teijin Carbon is expanding its portfolio of advanced prepreg systems developed specifically for premium road, gravel and mountain bike applications.

Latest News

#Techtextil 2026

Gebr. Otto highlights versatility at Techtextil with regional supply chains, yarn innovations and new hygiene segment

At this year’s Techtextil, Gebr. Otto places its versatility at the center of its presentation. In addition to spinning, twisting and dyeing – traditionally focused on fine cotton – textile processors will also find a competent development partner for technical specialty solutions. The Dietenheim-based spinning mill has now built up a decade of experience in the production of technical yarns, particularly from aramids. A new hygiene segment has also been established, where yarns for medical and hygiene products are currently being produced. In the future, this department could also develop textile products for the food sector. Gebr. Otto will once again be present at the BW-i joint stand, booth D81, hall 12.1. What is wound onto the spool is determined by the customer: Gebr. Otto develops according to specific customer requirements and transforms its own ideas into yarn innovations.

#Europe

Commission presents proposal for EU Inc. - unlocking the full potential of the Single Market for Europe's entrepreneurs

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#Man-Made Fibers

OnceMore® from Södra brings end-to-end traceability for circular Man-made Cellulosic Fibers (MMCF) using TextileGenesis

OnceMore® from Södra, the world’s first large-scale process for recycling blended fabrics into high‐quality dissolving pulp, will begin using TextileGenesis, a Lectra company, to strengthen traceability from raw material to retail across the value chain. OnceMore® produces dissolving pulp made from blended textile waste and wood sourced from responsibly managed Swedish forests. By integrating TextileGenesis, OnceMore® supports the growing need for verified data and secure, transparent tracking throughout increasingly complex supply chain.

#Sustainability

Experts publish APAC policy priorities

Cascale today announced the publication of its APAC Policy Priorities Paper, developed by the Asia-Pacific (APAC) Policy Member Expert Team (MET) to identify key regional sustainability challenges and provide practical, aligned recommendations for policymakers and industry stakeholders across Asia-Pacific.

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