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#Yarn & Fiber

Birla Cellulose partners with TextileGenesis to provide traceability and transparency solutions

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer. Staying ahead of the sustainability curve Birla Cellulose makes tracer enabled sustainable man-made cellulosic fibre and integrates with traceability platform.

Birla Cellulose has collaborated with TextileGenesisTM, a block-chain enabled digital traceability platform which tracks and verifies the use of sustainable fibres from fibre to garment.

Regulatory changes towards sustainable fashion have driven big brands to set key sustainability and ESG goals by 2030 and made traceability platform a key tool in the textile and apparel industry to provide transparency across textile value chain to the end consumer.

Mr. ManMohan Singh, Chief Marketing Officer – Birla Cellulose, Grasim Industries, said “Our partnership with TextileGenesisTM is one more step towards our commitment to offer complete transparent supply chain and creating visibility to the sustainably managed forests that are among the most important aspect of responsibly produced viscose. Birla Cellulose has for the last three consecutive years achieved the Dark Green Shirt status in the Canopy’s Hot Button Report, a testimony to our continuous efforts on the conservation of Ancient & Endangered Forests and robust initiatives to scale circular business models in the fashion.”

Birla Cellulose is actively collaborating with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model. Company’s blockchain-based and molecular tracer-backed platform ‘GreenTrack™ - Fibre Traceability tool’ launched in 2019 has today 90+ brands and 1500+ value chain partners on boarded with over 56000 MT of fibre tracked across the globe. The platform provides end-to-end traceability of value chain from forest to fashion.

Mr ManMohan Singh added “Last year, a pilot was carried out with a global brand to understand the feasibility and adaptability of the TextileGenesisTM platform. After a successful pilot run, Birla Cellulose is now expanding the scope to include more Brands on the TextileGenesisTM platform in addition to the existing GreenTrack™ platform”.



Amit Gautam, Chief Executive Officer and Founder of TextileGenesis™ says “With increasing compliance and reputational risks, CEOs and Boards of top 100 fashion brands have committed to using 100% sustainable and traceable fibers over the next 5 years, with transparency being a core part of business priorities. Sustainability and traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands. Our supply chain traceability platform will create digital solutions for Birla Cellulose innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology”.

Brands today seek end to end visibility across the value chain rather than just their immediate supplier. More and more brands are encouraging environmental sustainability through business practices that helps both brands and consumers. The partnership will strengthen the sustainable credentials as well as strengthen the brand and consumer connect of Birla Cellulose.


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#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

#Recycling / Circular Economy

SaXcell and Birla Cellulose sign Memorandum of Understanding for recycled fiber production to accelerate circularity.

Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber.

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#Yarns

Durak Tekstil to showcase its innovations for mattress industry at ISPA EXPO 2026

Durak Tekstil threads that meet the standards required for high-quality, long-lasting and comfortable products demanded by the mattress industry, while also offering new possibilities, will be exhibited at ISPA EXPO 2026. The fact that the fair is being held in the U.S.—one of Durak Tekstil’s key target markets—also carries great significance.

#Yarns

B.I.G. Yarns achieves EcoVadis Platinum Rating, ranking among top 1% of companies worldwide

B.I.G. Yarns, the carpet yarn brand of B.I.G. and a leading manufacturer of polyamide (PA), polypropylene (PP) and polyester (PET) yarns for contract, automotive, and high-end residential applications, has been awarded the EcoVadis Platinum Medal, placing the company among the top 1% of more than 130.000 companies assessed globally.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Heimtextil 2026

Stability in volatile markets: Heimtextil 2026 launches with 3,000 exhibitors and design expertise from Patricia Urquiola

Heimtextil opens the new season with 3,000 exhibitors from 66 countries – maintaining stability while becoming even more international. The new hall layout increases visibility and connects supply and demand even more efficiently. At the opening, architect and designer Patricia Urquiola and Rosa Bertoli, Global Design Director of Wallpaper magazine, talk about AI, innovative materials and future-oriented design for modern living environments.

Latest News

#Techtextil 2026

Knowledge that drives progress: Techtextil and Texprocess forums strengthen the global textile industry with a future-oriented programme

From AI-supported production optimisation and digital manufacturing solutions to circular technologies and bio-based high-performance materials: the Techtextil and Texprocess forums provide answers to the key challenges of the global textile industry with a curated content programme. As hubs for innovation and knowledge, they enhance competitiveness and offer orientation in changing markets. From 21 to 24 April 2026, Frankfurt is once again the global meeting point for thought leaders from industry, research and business.

#Techtextil 2026

Enhanced protection without added weight: Innovative technology for flame-retardant textiles doubles reaction time and ensures high wearing comfort

Flame-retardant textiles have long faced the same dilemma: the higher the level of protection, the greater the compromise in comfort, weight and breathability. This is especially important for workwear and protective clothing worn for long hours, where comfort is crucial to wearer acceptance and satisfaction. At Techtextil 2026 in Frankfurt, Swiss company Textilcolor AG will unveil pyroshell™, an innovative flame-retardant technology designed to tackle this challenge. Protection is provided by a graphite-based functional layer integrated into the textile structure, which doubles the reaction time before burns occur while significantly enhancing comfort. The material does not release any toxic fumes and offers textile manufacturers entirely new opportunities to design and produce protective and functional garments. It is also durable enough to withstand up to 50 industrial washes.

#Composites

JEC WORLD 2026 opens: Paris becomes the World Capital of composites

JEC World 2026 opens tomorrow, March 10, at Paris Nord Villepinte, bringing together the entire composites ecosystem for three days of exhibitions, conferences, technical sessions, strategic industry gatherings, and business meetings. As the “festival of composites”, JEC World is also a destination for a broad spectrum of other professional visitors, eager to discover how these advanced materials can offer sustainable solutions to their industries.

#Spinning

Barmag presents the next generation of POY production – energy-efficient and partial-automated

With POY 2.0, Barmag is introducing a completely redesigned spinning concept that takes the production of partially oriented yarn (POY) to a new level in terms of technology and economy. The solution, which was presented to a selected audience of experts for the first time at ITMA Asia + CITME 2025, was met with great enthusiasm: several yarn producers worldwide immediately expressed their interest in a pilot plant.

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