[pageLogInLogOut]

#Yarn & Fiber

Birla Cellulose partners with TextileGenesis to provide traceability and transparency solutions

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer. Staying ahead of the sustainability curve Birla Cellulose makes tracer enabled sustainable man-made cellulosic fibre and integrates with traceability platform.

Birla Cellulose has collaborated with TextileGenesisTM, a block-chain enabled digital traceability platform which tracks and verifies the use of sustainable fibres from fibre to garment.

Regulatory changes towards sustainable fashion have driven big brands to set key sustainability and ESG goals by 2030 and made traceability platform a key tool in the textile and apparel industry to provide transparency across textile value chain to the end consumer.

Mr. ManMohan Singh, Chief Marketing Officer – Birla Cellulose, Grasim Industries, said “Our partnership with TextileGenesisTM is one more step towards our commitment to offer complete transparent supply chain and creating visibility to the sustainably managed forests that are among the most important aspect of responsibly produced viscose. Birla Cellulose has for the last three consecutive years achieved the Dark Green Shirt status in the Canopy’s Hot Button Report, a testimony to our continuous efforts on the conservation of Ancient & Endangered Forests and robust initiatives to scale circular business models in the fashion.”

Birla Cellulose is actively collaborating with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model. Company’s blockchain-based and molecular tracer-backed platform ‘GreenTrack™ - Fibre Traceability tool’ launched in 2019 has today 90+ brands and 1500+ value chain partners on boarded with over 56000 MT of fibre tracked across the globe. The platform provides end-to-end traceability of value chain from forest to fashion.

Mr ManMohan Singh added “Last year, a pilot was carried out with a global brand to understand the feasibility and adaptability of the TextileGenesisTM platform. After a successful pilot run, Birla Cellulose is now expanding the scope to include more Brands on the TextileGenesisTM platform in addition to the existing GreenTrack™ platform”.



Amit Gautam, Chief Executive Officer and Founder of TextileGenesis™ says “With increasing compliance and reputational risks, CEOs and Boards of top 100 fashion brands have committed to using 100% sustainable and traceable fibers over the next 5 years, with transparency being a core part of business priorities. Sustainability and traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands. Our supply chain traceability platform will create digital solutions for Birla Cellulose innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology”.

Brands today seek end to end visibility across the value chain rather than just their immediate supplier. More and more brands are encouraging environmental sustainability through business practices that helps both brands and consumers. The partnership will strengthen the sustainable credentials as well as strengthen the brand and consumer connect of Birla Cellulose.


More News from Birla Cellulose

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

More News on Yarn & Fiber

#Man-Made Fibers

Lenzing and Kaihara to debut REMOD denim collection at Kingpins Amsterdam

The Lenzing Group, a global producer of wood-based fibers for the textile and nonwovens industries, has partnered with Japanese denim manufacturer Kaihara Corporation to launch the “REMOD Collection”. The collection combines three of Lenzing's fiber offerings for denim applications: TENCEL™ Lyocell Standard, TENCEL™ Lyocell – HV100 and TENCEL™ Lyocell dtex 2.2.

#Recycled Fibers

Circ and Huafon partner to scale textile-to-textile recycling in China

Circ® and Huafon, a leading spandex producer in China, are partnering to build and scale a new multi-phase textile-to-textile recycling site in China, expanding Circ's global pathway to industrial scale. The project will be located within Huafon's industrial footprint and will use Circ's technology to process polycotton textile waste and recycle both inputs, recovering recycled PTA, recycled MEG and recycled cellulosic pulp for use in new textiles. The site will be developed in phases, with Phase 1 designed for approximately 200 metric tons of textile waste per day and additional capacity planned.

#Man-Made Fibers

Dyneema® to unveil next-generation mooring fiber at SMM 2026

Dyneema®, the world's strongest fiber™, will introduce Dyneema® SK80 fiber at SMM 2026 (Shipbuilding, Machinery, and Marine Technology), the world’s leading international maritime trade fair, held in Hamburg, Germany.

#Man-Made Fibers

Capturing malodor rather than masking it: Indorama Ventures presents innovative odor capturing technology at Dornbirn Global Fiber Congress

Indorama Ventures, a global leader in fibers and nonwovens serving customers in hygiene and technical markets, will present its latest technological innovation in odor management at the Dornbirn Global Fiber Congress.

Latest News

#Functional Fabrics

ROICA™ presents stretch textile innovations from nine partners at PERFORMANCE DAYS 2026

ROICA™ by Asahi Kasei will return to PERFORMANCE DAYS Munich on October 13–14, 2026, presenting textile developments from seven European partners and two Japanese specialists under its global brand message, “STRETCH YOUR FUTURE.” Visitors can discover the developments at Booth P10 in Hall A4.

#IGATEX 2026

SHIMA SEIKI to showcase flat knitting and digital design solutions at IGATEX Pakistan 2026

Leading computerized flat knitting technology provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its Pakistani representative ALMURTAZA MACHINERY CO., (PVT) Ltd., will exhibit at the upcoming International Exhibition for Garment, Textile Machinery and Accessories (IGATEX Pakistan 2026) in Lahore, Pakistan, from October 15–18. SHIMA SEIKI will introduce computerized flat knitting machines, 3D design software and various web platforms as proposals for sustainable production through innovative shaping technology and the latest digital solutions.

#Dyeing, Drying, Finishing

Brazilian market leader Cedro Têxtil focuses on greater efficiency, sustainability, and product quality with Brückner

After more than 150 years of company history, Cedro Têxtil is once again embracing the challenges of a changing industry. Widely recognized as the largest manufacturer of workwear fabrics in Latin America, the Brazilian textile company continues to invest in the modernization of its production facilities. A key milestone in this process was the decision to install a state-of-the-art Brückner stenter frame just over a year ago.

#Recycling / Circular Economy

The Or Foundation, adidas, BESTSELLER, H&M Group, and Inditex launch Apparel Recovery Coalition, responding to impacts of post-consumer textile exports

adidas, BESTSELLER, H&M Group, Inditex and The Or Foundation, with support from Circle Economy, unveiled the Apparel Recovery Coalition (ARC). The coalition will explore how producer responsibility systems can support circular pathways such as reuse, upcycling, recycling, and responsible waste management in countries that receive large volumes of exported secondhand apparel.

TOP