Meanwhile, fairgoers can fulfil further upstream sourcing at the co-located Yarn Expo Autumn in Hall 8.2.

This year’s SalonEurope will feature quality fabrics and accessories suppliers from countries including Belgium, France, Italy, Switzerland, Türkiye and the UK. One key exhibitor is AG Cilander, Switzerland, an innovative producer of high-quality shirting materials. Their collections are comprised of new trends and quality designs, as well as work clothing and basic items for everyday use.

Speaking at the recent Spring Edition, Ms Laora Argu Ell Es, Textile Director, Lesage Paris SAS, said: “Our objective for exhibiting is to learn and understand the Chinese market as it is full of potential. It is important for us to meet as many prospective buyers here as possible, and connect with our agents and introduce our best fabrics to them. Our target visitors are high-end Chinese buyers.”

Wool is one of the strong growth sectors of the domestic market. At the Spring 2023 edition, a record-high 32 exhibitors showcased at the Premium Wool Zone to cater to Chinese buyers’ rising standards and their desire for top European wool fabrics. Repeated exhibitor, Mr Bob McAuley, President of HMS International, parent company of Huddersfield Fine Worsteds, commented on the trend: “There’s been a dramatic growth in wealth, and in the high-end clothing industry in China. In men’s tailored clothing, business is very much face-to-face and experiential, and it’s been important to be able to see our customers again and to showcase our collections.”

At the upcoming edition, local brands visiting the Premium Wool Zone will be able to source superior wool fabrics from the continent to create modern and internationally influenced garments. This zone’s featured exhibitor is Linton Tweeds, the UK, which strives to provide the world's leading clothing brands and fashion designers with the best tweed fabrics. To maintain high standards, all fabrics are designed and woven at the supplier’s in-house workshop in Carlisle.