His appointment marks another step in C&S's ongoing transformation, as the company expands its role from a garment maker with deep roots in denim to a design-driven manufacturing partner for premium, luxury and urban fashion brands. The ambition is to build an integrated business model in which the experience gained through the company’s own brands and the expertise of its manufacturing services continuously strengthen one another.

This evolution is reflected in the company’s new brand statement, “Made by design, made to matter,” which embodies an approach where product culture, technological innovation and responsible growth come together. The company's vision is to transform creative ideas into scalable industrial realities through a short, fully integrated supply chain rooted in the historic textile districts of Central Italy.

Bringing this vision to life is the dialogue between the company's two strategic areas: on one side, research into trends, materials and consumer behavior – also fueled by firsthand retail experience – and on the other, the continuous evolution of the supply chain towards more transparent, efficient and responsible processes.

“Our ambition is to build an ecosystem where manufacturing, research, product culture and responsibility work together to create lasting value,” says Corneli. “Marco's appointment is an important milestone because it strengthens the organizational foundations of this vision and supports its long-term development. We want the experience generated by our brands and the expertise of our manufacturing services to reinforce one another, transforming creative ideas into relevant, scalable products designed to stand the test of time.”

Marco Lucietti brings more than twenty years of international experience in the textile industry, spanning strategy, corporate governance, sustainability, communications and organizational development. He will also continue his role as Adjunct Professor of Governance and Sustainability for Fashion at Sapienza University of Rome, while serving as Senior Advisor on selected international projects.