The Schneider Group officially launches Authentico® by Schneider Group, a brand that stands for a complete, transparent, verified, traceable, ethical and high-quality wool supply chain – from farm to garment. It aims to be recognised as the global brand that enables the fashion industry, together with end-consumers, to choose new levels of premium quality comprising fully traceable and responsible wool, in compliance with a carefully structured approach that verifies, traces and brands the sourcing and manufacturing processes throughout the whole supply chain. Authentico® is based on the Schneider Group global certified network.

The company is ready to host media, clients and partners to present this cutting-edge new brand ready to revolutionise and bring authentic traceability and quality to the world of wool. The location of the presentation could only be Verrone itself, where the Italian site of the Schneider Group is based, as well as Pettinatura di Verrone, one of the three Authentico® production sites together with Fuhrmann in Argentina and Mediterranean Wool Industries in Egypt.

To achieve these goals the Schneider Group has created the Authentico® Verification System, a simple and reliable way to provide criteria and guidelines for all Authentico® supply chain partners including:

• Authentico® Integrity Scheme, best practices for growers’ implementation at farm level. Animal welfare is at the heart of the Authentico® Integrity scheme, together with being mulesing-free, in accordance with The Five Domains. But the scheme goes further and encompasses also land and pasture management and social responsibility. The wool is sourced from carefully selected and highly committed growers, who apply best practices and choose to subscribe to the dedicated Authentico® platform. The selected fibres are processed into tops in the Schneider Group’s own mills located on several continents, which are directly operated and fully certified.
• Authentico® Brand Guidelines, for all other supply chain players (from spinners, weavers and knitters to garment makers, brands and retailers), that include precise criteria set by the Schneider Group to ensure alignment with Authentico® brand values.

In addition, the Schneider Group incorporates the pioneering traceability platform TextileGenesis™ within its Authentico® Verification System, to digitally track all incoming and outgoing wool.

The group has developed a marketing & communication plan to support its Authentico® brand, so stay tuned to the newly launched website www.gschneider.com and the company social media to follow the upcoming events where Authentico® will be featured. Just to name a few: Pitti Filati in June, Milano Unica in July, the Natural Fibre Connect (NFC) in Biella in mid-September and the Textile Exchange Conference at the end of October in Pasadena.

The Schneider Group CEO Laura Ros comments: “At the Schneider Group we want our customers and partners to rely on sustainability and traceability not only on farm, but also at industrial level, to consistently guarantee a complete respect for people and the environment, continuously improving our impact on the planet. This has meant investing in a team of skilled people who are doing constant fieldwork with growers and brokers as well as in our certified network of mills across five continents, an important commitment we are very proud of”.

Founded in 1922, the Schneider Group is a world leader in sourcing, processing and supplying high-quality wool, cashmere, vicuna and other precious animal fibres. Today, it’s the most trusted source for responsibly and beautifully made animal fibre tops and the only fully vertically integrated supplier of animal fibres for tops on a global scale, having its own local sourcing and production sites in five continents.

Sustainability is part of the Group’s DNA and an absolute strategic priority. The Schneider Group global network mills are RWS and GOTS certified for wool and SFA certified for cashmere standards, and all factories that process Authentico® are implementing the ZDHC Roadmap to Zero Program. The group sustainability strategy is based on actively measuring and reducing the impact on the environment through research and investment in very diverse fields from regenerative agriculture at pasture level to thermal and conditioning insulation or energy optimisation software at industrial level.

Authentico® by Schneider Group will exhibit from 25 to 27 June at Pitti Filati: Customeasy Area Central Pav. - Lower Floor Booth Q/10