#Textiles & Apparel / Garment

2024-03-27

Fashion Hong Kong 2024 pop-up store in Paris draws strong response

11 emerging designer brands showcasing sustainability, art and culture and craft design.

The Hong Kong Trade Development Council (HKTDC) launched a series of Fashion Hong Kong 2024 campaigns this month, introducing the global fashion industry to the unique charm of Hong Kong’s designer brands. The such promotion campaign overseas, Hong Kong Pop-up Design à Paris successfully concluded in France on 25 March, having drawn support from Parisian consumers, fashion journalists, trade buyers and bloggers. Curated by the HKTDC and supported by the Hong Kong Economic and Trade Office in Brussels, the campaign’s pop-up shop showcased 11 emerging Hong Kong designer brands, bringing a wide range of fashion products such as clothing, leather goods, jewellery, and accessories to Parisian consumers and trade buyers, promoting cultural and business exchanges between France and Hong Kong.

Fashion Hong Kong has joined renowned events such as international fashion weeks since 2015 to showcase Hong Kong’s unique and diverse designers. Campaign visits have included New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. In parallel with the Paris pop-up store, Fashion Hong Kong will also hold promotional campaigns in Thailand and Shanghai, and will continue to promote Hong Kong brands, supporting their expansion into markets in Mainland China and overseas.

Wide range of fashion creations showcased in Paris

The Paris pop-up store featured 11 Hong Kong designer brands and brought a series of personalised designs focusing on sustainable fashion, art, culture and craftsmanship to global fashion capital Paris. Sustainable fashion products have become popular in recent years, with brands such as ARTY:ACTIVE, Coat Tote, OLEADA and SOULMATTE demonstrating commitment to the environment by using sustainable design concepts, materials and processes. The pop-up also showcased a range of art and culture design brands, such as ditto ditto, JARDIN DES FONTAINES and Pair Pair Full. Highlights included Victoria Harbour magnets made with letterpress techniques, printed accessories with urban and animal motifs, and funky, mismatch- socks with patterns of Hong Kong anecdotes. The pop-up store also highlighted the craftsmanship of KKLUE, La Serenidad, LOUISE CASTLE and WHY brands, combining traditional craftsmanship and innovative design to create one-of-a-kind items of jewellery, bow ties and clothing.

Fashion Hong Kong launched around the world

To help Hong Kong sports and leisure brands seize booming e-commerce opportunities in the ASEAN market, Fashion Hong Kong has partnered with lifestyle e-commerce platform Pinkoi to set up a dedicated page on its Thailand-specific e-commerce platform, promoting eight Hong Kong sports and leisure brands, helping the brands deploy cross-border e-commerce to sell in Thailand and explore overseas markets. The promotion will run until 9 April.

From 23 March to 13 April, Fashion Hong Kong will showcase a range of new products from Hong Kong fashion brands in a promotional event at RESEE, a trendy boutique in Huaihai 755 Shopping Mall in Shanghai, helping the brands capture business opportunities brought by Shanghai Fashion Week. From 24 to 29 March, Fashion Hong Kong will also participate in DADA Showroom, the official B2B showroom partner for Shanghai Fashion Week, to arrange business matching meetings between brand designers and fashion professionals, helping the designers network and find business opportunities.

For more information visit the website of Fashion Hong Kong: fashionhongkong.com.hk

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

Reju opens its first R&D Center in the U.S. in Conshohocken, Pennsylvania

Reju, the company specializing in textile regeneration, today announced the opening of a Research and Development (R&D) Center in Conshohocken, Pennsylvania, the company's first proprietary research center in North America. Located within Technip Energies' existing Advanced Materials and Catalysts research center, the lab will allow Reju to accelerate the rollout of its recycling technologies and develop its next-generation circular solutions.

Itema reaffirms its commitment to the Syrian textile industry at NasTex 2026

From July 18th to 21st, Itema will exhibit at NasTex at the Damascus Fairground (Hall 11 – Stand C02), marking its return to one of the Middle East’s historically significant textile markets. Itema will showcase advanced weaving technology designed to support the competitiveness and technological evolution of Syrian manufacturers and announces a new partnership with Growfast Agency as the sole agent of Itema in Syria.

KARL MAYER's HKS 2-SE Expands Possibilities for Premium Stretch WARP KNITS

Warp knitted fabrics with a woven look are more in demand than ever in the fashion and apparel industries. Stretch WARP KNITS, in particular, impress with their freedom of movement, breathability, and virtually wrinkle-free wear – thereby opening up new style worlds such as smart casual or business casual. When it comes to the highly efficient production of premium-quality stretch WARP KNITS, the HKS 2-SE has long been the machine of choice. KARL MAYER’s best-selling tricot machine produces standard elastic fabrics characterized by high gauges, smooth, delicate surfaces, and a soft hand feel.