#Textiles & Apparel / Garment

2023-09-27

Chic Pavillon at Who’s Next in Paris - Successful premiere

The Paris fair Who's Next attracted numerous visitors to the Porte de Versailles from 2 to 4 September to find out about the round 1,300 clothing, shoe, accessories and jewellery exhibitors. The motto of the fair this time was "Back to School".

- Successful opening event of the CHIC Pavilion FASHION CHINA in Paris

- Great reception for the 20 top-level Chinese designers

- Further FASHION CHINA pavilion events planned

Right in the middle of the action, twenty leading Chinese design labels presented themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair.

"By showcasing top Chinese brands and designers at one of Europe's most famous fashion fairs, Who's Next, CHIC is taking on an ambassadorial role with the Fashion China Pavilion to achieve greater understanding of the cultural value of Chinese design and Chinese culture in communication between East and West."

Chen Dapeng, President China National Garment Association

CHIC occupied around 900 square metres with the FASHION CHINA Pavilion at Who's Next and offered an exquisite selection of Chinese women's, men's and sports fashion as well as hats. Women's fashion was represented by Ellassay, JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for women, men, children, unisex), Thread & Story, MAY D.WANG Cashmere & Silk, Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE BAUDRY, CANMADE and HEMPEL International. Menswear was shown by KB Hong by K-BOXING as well as the brand JOEONE, one of the most successful Chinese fashion brands at Paris and Milan Fashion Week.

"This selection also has a political dimension and offers a new showcase for the Chinese market, its expertise and craftsmanship. Chinese fashion is often associated with 'fast fashion', but our mission is to dive deeper into this Chinese ecosystem," says Sylvie Pourrat, Director at WSN. The successful debut in Paris represents a positive outcome for these emerging brands, she adds. All the participating brands/designers have success stories and an explicit desire to expand internationally and export in the long term.

"Design made in China" plays among the world's elite: Luo Zheng and Hong Boming with his brand KB Hong by K-BOXING won the Top China Fashion Designer "Jinding Award". Luo Zheng was also the first Chinese womenswear designer to exhibit at New York Fashion Week (2008). KB Hong (K-Boxing) has been organising fashion shows at Milan Fashion Week since 2020. RAXXY, China's top downwear brand and the first fashion brand to wow the international fashion world with a fashion show on the Great Wall, also performs there. Also represented in Milan is Ellassay, one of the most successful women's fashion labels in China with an annual turnover of 300 million USD.

[P:

Cai Yiwen with her label YVONNE-CHOI, Chen Lishan with VAN SUNSUN and Vivian He with SEJIE are among the top 10 fashion designers in Shenzhen, China's fashion metropolis and boomtown, who were awarded the Fashion Prize of the Shenzhen Fashion Designer Association.

China's design elite experienced a brilliant kick-off event and very successful first presentation on the international stage of the CHIC Pavilion. The stands were well attended over all three days and numerous orders were written. Van SunSun, for example, placed an order volume of 3.1 million euros at the fair. Chinese design is catching on.

The pavilion is another building block in the internationalisation of Chinese top fashion. Many of the brands already sell worldwide via online shops like KeyOne, a multi-brand label with its own museum for hats in China and organiser of the China Hat Festival. The women's fashion label JNBY also operates an international online shop, working in parallel with agencies in Japan and Australia. May D. Wang, a specialist in cashmere and silk, is represented in the UK.

The FASHION CHINA Pavilion in Paris is intended as a prelude to the appearance on other international platforms and is to strategically expand CHIC's offer for Chinese fashion brands in the future.

Next date:

CHIC Spring March 6-8, 2024?National Exhibition and Convention Center, Shanghai

Autumn edition of China’s largest fashion and lifestyle trade fair closed successfully

With more than 650 premium exhibitors covering around 60,000 square meters, CHIC once again proved to be Asia’s most significant fashion trade fair in its Autumn 2025 edition. Its strategic focus – “New Intelligence, New Products, New Scenes” – reflects the transformation of China’s apparel industry and emphasizes the growing importance of supply chains, technology, and sustainability. More than 60,000 professional visitors attended, engaging in direct orders, networking, and market exploration.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

2026 general meeting of the Friends and Supporters of RWTH Aachen at ITA

The Friends and Supporters of RWTH Aachen e. V. (proRWTH) looked back on a successful year of support at their 2026 general meeting. The meeting took place at Institut für Textiltechnik (ITA) of RWTH Aachen and was combined with a joint session of the Executive Board and the Administrative Board. Before the general meeting began, participants were given a guided tour of ITA, providing them with fascinating insights into current research and development topics in textile engineering.

Cotton ConneXions Insight to Impact brings supply chain leaders together around cotton innovation

Cotton Incorporated’s Cotton ConneXions Insight to Impact brought together more than 300 industry leaders from 140 companies across 10 countries, including more than 45 top global brands and sourcing organizations, underscoring strong global interest in cotton-rich product development, sourcing and supply chain collaboration.

Footwear innovation enabled by warp knitting technology– insights from New Balance

The future of the athletic shoe is increasingly being shaped on warp knitting machines. For KARL MAYER, the footwear industry is one of the most important growth markets – and one of the sectors where innovative textiles can realize their full potential. In his keynote address at the opening of KARL MAYER’s TEXTILE INNOVATION CENTER in Obertshausen in April, Vishnu Prakash Muthusamy, Senior Textile and Materials Engineer at New Balance, explained the opportunities that warp knitting technology opens up for performance, sustainability, and faster development processes, and why textile manufacturers are transitioning from suppliers to development partners.