#Textiles & Apparel / Garment

2023-09-07

Step into the future: adidas unveils the new 4DFWD

adidas takes a step into the future with the reveal of the new 4DFWD, its most advanced running shoe. At the forefront of innovation, the shoe is the first to overcome a barrier that has long held runners back from reaching their full potential.

Designed to move runners in one direction only: forward – the shoe’s industry-first bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition.

To make the impossible quest of creating the most technologically advanced running shoe yet a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world. Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.

Anette (Peko) Hosoi, Neil and Jane Pappalardo Professor of Mechanical Engineering at the Massachusetts Institute of Technology , said: “When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. This is true for all runners – no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that.”

Charlotte Heidmann, Product Manager at adidas said: “At adidas, we’re always looking at the ways technology and data can intersect to create the best possible products for our runners. With the new 4DFWD, we made the impossible possible, challenging the laws of science by using a unique performance benefit designed to move you forward. With every stride, the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion for an unstoppable smooth forward transition and new underfoot experience throughout the run”.

The new 4DFWD features:

• CONTINENTAL™ OUTSOLE INTRODUCED – A new Continental™ outsole provides extra grip for a confident run in any weather condition

• ALL-NEW PRIMEKNIT+ & ENGINEERED MESH UPPER – An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.

• UNRIVALLED COMFORT – The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0)

The shoe launches in a number of colorways including a Carbon Cloud White, and Impact Orange iteration for men, and Grey Five, and Cloud White colorway for women. The shoe, available via adidas running shoes is priced at €200 and will be able to buy from September 1, 2022, with Early Access for members of the adidas Creators Club from August 22.

The running shoe of the future has arrived. To find out more, visit: www.adidas.com/4dfwd-running. Follow the conversation on Instagram, Facebook and Twitter using #adidas4DFWD and @adidasrunning.

Available from 1st September, consumers can get their hands on the running shoe of the future online at adidas running shoes and via the adidas app.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

Reju opens its first R&D Center in the U.S. in Conshohocken, Pennsylvania

Reju, the company specializing in textile regeneration, today announced the opening of a Research and Development (R&D) Center in Conshohocken, Pennsylvania, the company's first proprietary research center in North America. Located within Technip Energies' existing Advanced Materials and Catalysts research center, the lab will allow Reju to accelerate the rollout of its recycling technologies and develop its next-generation circular solutions.

Itema reaffirms its commitment to the Syrian textile industry at NasTex 2026

From July 18th to 21st, Itema will exhibit at NasTex at the Damascus Fairground (Hall 11 – Stand C02), marking its return to one of the Middle East’s historically significant textile markets. Itema will showcase advanced weaving technology designed to support the competitiveness and technological evolution of Syrian manufacturers and announces a new partnership with Growfast Agency as the sole agent of Itema in Syria.

KARL MAYER's HKS 2-SE Expands Possibilities for Premium Stretch WARP KNITS

Warp knitted fabrics with a woven look are more in demand than ever in the fashion and apparel industries. Stretch WARP KNITS, in particular, impress with their freedom of movement, breathability, and virtually wrinkle-free wear – thereby opening up new style worlds such as smart casual or business casual. When it comes to the highly efficient production of premium-quality stretch WARP KNITS, the HKS 2-SE has long been the machine of choice. KARL MAYER’s best-selling tricot machine produces standard elastic fabrics characterized by high gauges, smooth, delicate surfaces, and a soft hand feel.