#Textiles & Apparel / Garment

2023-01-19

HeiQ AeoniQ™ turns into a piece of garment for the first time by HUGO BOSS

HUGO BOSS reveals the first Polo Shirt replacing 87% polyester with HeiQ AeoniQ™ fiber © 2023 HUGO BOSS

HeiQ announces that the German premium fashion company HUGO BOSS reveals today the first product made with HeiQ AeoniQ™ fiber – a seamless high-performance Polo Shirt.

With that, the company marks a milestone within the partnership that will enable the replacement of synthetic fibers to reduce their impact on the planet. The product is crafted with 87% HeiQ AeoniQ™, a revolutionary cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.

This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.

The first Innovation drop of the Polo Shirt is available in limited quantities in the global eCom of HUGO BOSS: https://www.boss.com/boss-heiq-aeoniq-polo-shirt-for-him

For Carlo Centonze, HeiQ CEO, “this first drop by HUGO BOSS makes the dream of replacing polyester for a more sustainable alternative tangible while keeping all the features that made synthetic fibers so widespread. Until today we called HeiQ AeoniQ™ a project. From now on it is a brand that delivers the promise of sustainability and true circularity for the benefit of the Planet.”

For HUGO BOSS, the exciting partnership with HeiQ represents yet another important milestone on its journey towards becoming the leading premium tech-driven fashion platform worldwide. Consistent with their bold mission statement ‘We Love Fashion, We Change Fashion,’ this game-changing technology will enable HUGO BOSS to further push innovation and sustainability across their brands’ offerings, thereby driving measurable impact for the environment and society alike.

Textile industry change starts here

HeiQ AeoniQ™ is a more sustainable, circular, and closed-loop cellulosic textile yarn.

Fabrics made from this high-performance yarn are on par with conventional fabrics like polyester and nylon due to the yarn’s tensile strength, elasticity, and abrasion resistance.

At the same time, they also demonstrate a significantly better environmental footprint. Whereas polyester and nylon fibers are produced from non-renewable fossil fuels, making the textile industry the second-largest global polluter, HeiQ AeoniQ™ yarn is made from cellulose, a renewable raw material that enables the transformation of a whole sector.

Widespread implementation of HeiQ AeoniQ™ can help decarbonize the atmosphere, prevent further microplastic pollution in water and preserve agricultural land.

HEIQ expands in ASIA with BIG SUNSHINE as key partner

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HeiQ announces return to private company structure

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HeiQ and GQ Apparel bring biobased cooling to denim in Thailand

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HeiQ expands application of HeiQ Allergen tech to upholstery fabric through collaboration with CULP

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Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

DYNEEMA® and NP Aerospace advance personal protection for military servicewomen

Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is supplying its high-performance unidirectional (UD) materials to world-leading armor manufacturer NP Aerospace, enabling the production of armor systems designed specifically to fit the female body. With 2,000 new armor systems, including 4,000 plates, made in the United Kingdom (UK) and delivered in June 2026, this collaboration addresses a long-standing lack of high-quality personal protection specially built for female defense and security personnel.

Textile Exchange publishes comprehensive polyester LCA study

Textile Exchange has released a new Life Cycle Assessment (LCA) study on polyester, providing detailed data on the environmental impacts of both virgin and recycled polyester production. The study aims to strengthen understanding across the fashion, textile and apparel industries and support more informed decision-making regarding polyester sourcing and production.

Keeping products moving with Swedish automation at FILTECH 2026

At FILTECH 2026, taking place in Cologne from June 30th to July 2nd, members of TMAS – the Swedish textile machinery association – will highlight how the country’s engineering expertise is enabling filtration manufacturers to increase productivity, improve traceability and reduce dependence on labour-intensive manual processes.