“LYCRA® freshFX® brand with HeiQ technology is the first product resulting from a collaboration between The LYCRA Company and HeiQ that we announced in July,” said Steve Stewart, chief brand and innovation officer, The LYCRA Company. “The goal of this partnership is to combine our strengths to bring more market- relevant, innovative and sustainable textile technologies to consumers more quickly.”

Garments made with LYCRA® freshFX® brand with HeiQ technology will offer consumers the renowned LYCRA® fiber benefits of lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. From odor absorption, antimicrobial to antiviral, with bio-based, mineral-based and silver-based technologies, HeiQ provides a comprehensive product range, now available with fabrics made with LYCRA® fiber.

LYCRA® freshFX® brand with HeiQ technology can be used in activewear, athleisure apparel, personal protective equipment, socks, underwear, wovens, and non-apparel uses. The HeiQ finishes are applied directly to stretch fabrics made with LYCRA® fiber branded spandex. LYCRA® freshFX® brand with HeiQ technology can be customized to exact consumer needs via antiviral, antimicrobial, or anti-odor technology options.

Fabrics featuring this technology are tested to ensure they meet the relevant national Guobiao (GB) standards for China as well as the established quality standards of both The LYCRA Company and HeiQ. Once certified, garments are eligible for identification at retail via physical or virtual hangtags.

The all-day benefits of LYCRA® freshFX® brand with HeiQ technology will help consumers feel more comfortable and confident even after extended use. Garments with these freshness and hygiene innovations also have the potential to be laundered less, which would reduce water and energy consumption.