The event format will build upon the positive results of the virtual ISPO Re.Start Days in June 2020. It will offer opportunities for brand and product presentation, for discussion and networking as well as maintenance of international business relationships. 

• Digital format developed based on feedback from exhibitors and customers.
  

• Key topics: Digitization, health, sustainability
  

• End-consumers part of event for the first time
  

With the current developments of the coronavirus pandemic, the execution of ISPO Munich as a hybrid event – a combination of digital and on-premises events – cannot be reliably ensured. For Klaus Dittrich, the Chairman and CEO of Messe München, the move to a completely digital event is a logical step: “Both the customers as well as we as host have high expectations for the internationality and quality of ISPO Munich. Under the current conditions, we cannot fulfill these expectations. With ISPO Munich Online, we are enabling all customers around the world to participate in the event. At the same time, we can create formats that integrate new target groups. I am sure that in February we will experience an event, which will offer digital industry discussions of the highest caliber.” 

ISPO Munich Online to focus on digitization, health and sustainability

At the center of the five-day digital event stands the key topics of creativity and digitization, health and sustainability. The ISPO Munich Online conference program will offer numerous opportunities for discussion and interaction. In particular, the importance of sports and outdoor activities, and their connection to health, has been on the rise since the beginning of the coronavirus pandemic. In turn, this has increased the need for a platform where the core brands, key players and top athletes can connect and garner inspiration. 

ISPO Munich Online – what participants can expect

ISPO Munich Online will offer the well-established benefits as well as additional ones: Finding new products, brands and business contacts. Networking with exhibitors, visitors, media and influencers. Participation in forums and discussions via live streaming and chat rooms. Jeanette Friedrich, Global ISPO Group Director, is optimistic about the digital format: “In the past ten years, ISPO has built vast digital competency and reach. We will now use this to offer an online event to the benefit of all participants. We are pleased that our plans for the digital event have been so positively received in the branch.”