Textiles & Apparel / Garment
Nearly 40% increase in exhibitors at July’s Intertextile Pavilion Shenzhen
This year’s fair will expand by one hall, bringing the total to four, to accommodate the around 280 extra exhibitors expected to take part. While ladieswear fabrics and accessories remain the central attraction of the fair, the 2017 edition saw strong demand for casualwear, accessories, functional wear, sportswear and suiting as well. Reflecting the growth in the local fashion industry, as well as the fair’s strong reputation with local and global fashion brands, last year’s fair also saw an increase of 88% in buyers from Hong Kong, many of whom were from global retailers with offices in the city, as well 75% more buyers from South China.
“Intertextile Pavilion Shenzhen has solidified itself as the go-to platform for the Chinese ladieswear sector due to its location in the country’s fashion industry capital, while it is being increasingly used by suppliers from around Asia, in particular Japan, Korea and Taiwan, to gain access to all the big Chinese and global retailers who source at the fair,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained. “Last year also saw significant increases in domestic fast fashion-oriented buyers and online & designer brands, with many exhibitors offering flexibility in terms of small MOQs and on-demand deliveries to take advantage of these trends.”
Asian pavilions the highlights of international offerings
Well served to meet these trends are suppliers from Japan, Korea and Taiwan, which will feature in three pavilions in hall 9 this year.
The Fine Japan Zone will house around 12 companies, with a focus on high-quality cotton and man-made fabrics for ladieswear and casual wear. Some of the exhibitor highlights include Kokka, a worldwide supplier of printed fabrics; Kuwamura which offers yarn-dyed fabrics and more with over 20,000 colours in stock; Sojitz Fashion which will showcase dyed, yarn-dyed and printed fabrics made with natural, chemical and synthetic fibres including cotton and hemp; and Sunwell which will have a wide range of fashion fabrics available to order on the spot.
The Korea Pavilion, featuring around 25 suppliers and organised by the Korea Fashion Textile Association and Daegu Gyeongbuk Textile Industry Association (DGTIA), will provide ladieswear fabrics including man-made, embroidery jacquard, tri-acetate woven and printed options, as well as knits, functional fabrics and faux fur.
The Taiwan Pavilion, organised by the Taiwan Textile Federation and featuring around 13 exhibitors, features knitted, jacquard, woven functional and denim fabrics, as well as lace and embroidery.
Exhibitor highlights in the Taiwan Pavilion include Chung Rung Textile with their premium-quality mono-filament fabrics, and bridal & gown fabrics. Royal Maye Chie Enterprise are specialists in embroidered fabric, embroidered appliques and more. Being Champion focus on combining different material for design purposes, such as denim and ornamental pieces, knitting fabric and lace fabric, and embroidered fabric and wool. Li Peng Enterprise are producers of eco-friendly fabrics for formal wear, while Loongchin Textile supply nylon, polyester and a range of knitted & woven fabrics.
Three domestic pavilions also feature at the fair, showcasing a range of man-made, silk, linen, ramie and knitted fabrics, as well as lace & embroidery products. They are the Shengze Pavilion, China Bast and Leaf Fibres Textile Association Pavilion and the Shaoxing Pavilion.
More than sourcing
Apart from the nearly 1,000 exhibitors on offer, buyers can also find inspiration and knowledge through the fair’s fringe programme. The Spring / Summer 2019 trends can be discovered in the Trend Forum in hall 9, while a range of seminars on topics including New Technology & Solutions, New Materials & Sustainability Development and more will take place.
Intertextile Pavilion Shenzhen takes place alongside the 18th China International Fashion Brand Fair, a fashion garment event, in halls 1 & 2, while a fashion show also features in hall 5.
The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; the China Textile Information Centre; and the Shenzhen Garment Industry Association. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.