The Covid-pandemic is serving as an accelerator for a worldwide green economy, thanks to both changing consumer behaviour and government action. 84% of EU consumers find sustainability important, reports Insites Consulting in its latest Conscious Consumptions Study. This figure is a clear increase compared with pre-pandemic results.

As a result, the world in general and the textile industry in particular are increasingly seeking more sustainable and products fit-for-circular programs. According to McKinsey & Company, the textile industry will experience innovation surrounding sustainably sourced raw materials and bio-based chemical additives to accommodate increasing consumer demand.

Devan launched its first bio-based technology in 2019 and is fully committed to making bio-based versions of their existing textile finishes. ‘We have put ourselves on a mission to be able to extend our Bio-Based range further”, says Sven Ghyselinck, CEO of Devan. “We wanted to make an even bigger impact on circularity than before, therefore we looked into what fabric producers use a lot: softeners and moisture management systems. Only by focusing more on the large volume products, can we support the industry to have a bigger impact on sustainability. After the growing success of our natural antimicrobial BI-OME NTL, we are proud to now introduce our new natural Passerelle line”.