In her new position, Ivonne Seifert (42) is in charge of marketing communication for the leading international trade fairs, Heimtextil, Techtextil and Texprocess, and the Neonyt and Val:ue fashion fairs, as well as communication activities for the international brand management of around 60 events worldwide covering the entire value chain of the textile and fashion industry. She replaces Thimo Schwenzfeier, who is leaving Messe Frankfurt after more than eight years, to take up new professional challenges.

Her duties include the communication activities relating to the successful resumption of fairs in the textile sector and the establishment of the fashion brands of Messe Frankfurt as part of the Frankfurt Fashion Week. Additionally, she is responsible for the further expansion of smart-data-driven marketing for the textile fairs and the communication activities of the worldwide Texpertise Network.

Ivonne Seifert joined Messe Frankfurt ten years ago and, during this time, has held a variety of positions in marketing. She has extensive marketing expertise in both the B2B and B2C fields. Over the last seven years, Ivonne Seifert has greatly intensified the international top-visitor marketing and augmented her expertise in the consumer-goods and textile segment.