This unique PIM (Product Information Management) solution allows fashion players to maximize their online sales, with superior product data and extensive connectivity.

In fashion, more and more collections and products have a very short lifespan. Product information is ephemeral, so it is essential to have the right data at the right time to reach the right consumer. And to keep up with market changes, brands and retailers need to centralize their product data, use efficient publishing and ordering functions, and adapt this information to a wide variety of sales channels.

Connected PIM by Lectra is the first solution available that optimizes the entire digital sales cycle with a single global tool by allowing direct data exchange between brands and sales channels. “This is a big step forward in the fashion sector, because no other PIM tool natively allows such two-way exchanges. Traditionally, customers have had to establish connections between their PIM tool and the digital channels themselves. With Connected PIM by Lectra, they now have a turnkey solution for storing, enriching, and publishing product data directly on digital channels around the world, with no additional effort required,” explains Giampaolo Urbani, co-founder and manager of Kubix Link at Lectra.

Developed for fashion brands and distributors, Connected PIM by Lectra is based on Lectra’s existing and proven technological solutions: Kubix Link – Product Information Management tool – and Neteven – marketplace integration platform designed to make multichannel distribution easier.