In order to support their sustainability efforts, Houdini Sportswear has selected Gerber Technology’s cloud-based product lifecycle management software, YuniquePLM, to improve efficiency and be more transparent in their process. By implementing YuniquePLM, Houdini will make significant progress towards their “impact positive” status for the company’s operations, striving to have 100% of their products be made from recycled or biodegradable fibers and be recyclable or biodegradable at end-of-life.

“We chose YuniquePLM as it can facilitate all of Houdini’s specific demands – from financials to finished product,” said Eva Karlsson, CEO of the outdoor brand. “As we design every product with the intention of it making a difference for the end-user and for the world, transparency and traceability are essential in our way of doing business. Up until we leveraged YuniquePLM, we had worked in many different ways, using documents and lists.”

As a pioneer in sustainability, Houdini Sportswear proves apparel brands can go green while still maintaining profitability, leading the way for the rest of the industry. The cloud-based PLM’s strategic, transversal approach to information will allow Houdini to manage the full scope of activities across the product lifecycle in today's permanently renewing collection process.