C&A bolsters online offering with Amazon Fashion

C&A launches on Amazon’s German website, before expanding to other European countries.

Fashion retailer to expand its digital offer to serve new consumers looking for everyday modern essentials.

By partnering with Amazon Fashion, C&A continues to expand its online presence as an important part of its omnichannel strategy. “Amazon is becoming an increasingly important fashion destination for consumers in Europe. It is important for us that we serve consumers and help them find the best of C&A, especially when their journey starts with Amazon Fashion,” says Joris van Rooy, Chief Digital Officer at C&A Europe.