#Retail & Brands

2021-11-18

BOSS becomes the official partner of the Hahnenkamm Races

BOSS is proud to announce that the brand has become the Official Partner of the legendary Hahnenkamm Races in Kitzbühel, Austria. The four-year agreement with the Kitzbüheler Ski Club (K.S.C.) and the marketing agency of the Hahnenkamm Races, WWP Weirather – Wenzel & Partner, will kick off in the beginning of next year, and continue through 2025.

The partnership will start in January 2022 by providing extensive visibility to BOSS through the branding of the banners and ski gates on the slopes, as well as further activations. From 2023 onwards, the collaboration will be further expanded by BOSS becoming the Presenting Partner of the Hahnenkamm Races. With this partnership, the German fashion brand celebrates its return to skiing sponsorships and its support for winter sports after a long break.

?“The Hahnenkamm Races, and especially the Streif, are absolutely unique and a true legend in the global world of winter sports. We are more than excited about our comeback as a partner of the races for the upcoming years, and to rethink the way we create an experience for the visitors with BOSS. Our brand, and also the athletes, stands for innovation, precision, success, passion, and emotion. In that sense, the Hahnenkamm Races and BOSS are ideal partners,” says Daniel Grieder, CEO of HUGO BOSS.

Philipp Radel, CEO WWP adds to this: “We are very happy about the return of BOSS as one of our Official Partners of the Hahnenkamm Races. We are sure that our joint initiatives for the next four years are going to be a great success. We are committed to bringing together, with our partners, constant evolution and innovation in alpine skiing. In this regard the new brand spirit of BOSS is a perfect match.”

The Hahnenkamm Races are considered the most spectacular and impressive event in the international alpine skiing race calendar. The downhill race on the legendary Streif, and the races on the Ganslernhang get over 300 million views every year, just in Europe alone. The KITZ-RACE-Club is the top premium hospitality event for winter sports. In 2022, the ski races will take place January 21 - 23.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

ANDRITZ at INDEX ’26: Driving sustainability with next-generation nonwoven technologies

From May 19-22, ANDRITZ Nonwoven & Textile is presenting its innovative solutions for the nonwoven & textile industry in Geneva, Switzerland. ANDRITZ will focus on technologies for sustainable and durable nonwovens, converting, sustainable fiber processes, textile recycling, and life-cycle services on booth 2114 in hall 02.

INDEX™26: World’s leading nonwovens exhibition presents groundbreaking product launches, exclusive seminars and immersive experiences

From 19 to 22 May 2026, 620 exhibitors from 44 countries will gather in Geneva at Palexpo for INDEX™26. The exhibition aims to demonstrate how the future of technical materials will increasingly be shaped by collaborative supply chains and integrated innovation across the nonwovens industry. This year’s edition focuses not only on individual technological advances, but also on how cooperation throughout the value chain can enhance the performance, sustainability and value of nonwoven solutions.

The LYCRA Company launches LYCRA® ADAPTIV fiber for nonwovens, advancing comfort and fit in disposable hygiene at INDEX™ 26

The LYCRA Company, a leader in innovative and sustainable fibers for apparel and personal care, today announced the official global launch of LYCRA® ADAPTIV fiber for nonwovens at INDEX™ 26, in Geneva, Switzerland, May 19–22. This breakthrough stretch fiber, already trusted by leading global apparel brands, now ushers in a new era of comfort, fit, and performance for baby diapers, disposable hygiene products, adult incontinence, and feminine care.