HNST and Resortecs partner to launch Jeans designed for recycling
The partnership debuts with the newly introduced Geri (for women) and Simon (for men) pants: crafted with up to 70% recycled cotton, these are HNST’s first jeans to feature an elastic waistband and drawstrings for unparalleled day-to-day comfort and flexibility.
Completely eco-designed for recycling, the jeans’ waistbands are stitched using Resortecs’ Smart Stitch™, an award-winning thread engineered to disappear under heat. This thread change at the design phase ensures that the jeans can be disassembled without manual intervention at the end of their lifecycle—allowing for their recyclable fabric to be automatically sorted out of the non-recyclable materials added to the waistband for more comfort.
“Our other jeans didn’t have elastic waistbands because they would be critical blockers for recycling. Collaborating with Resortecs gave us the opportunity to explore new possibilities to give our customers more comfort without compromising our non-negotiable commitment to circularity” stated Eva Engelen, Sustainability and Product Manager at HNST.
"We are two Belgian innovators trying to rewrite the future of fashion in a circular way," said Cédric Vanhoeck, CEO at Resortecs. "This partnership with HNST showcases how our technology can unlock new possibilities for fashion players that want to design for recycling while keeping the creativity, functionality, and quality of their products”, he added.
The Simon and Geri pants are just the first drop of the HNST x Resortecs partnership. Both companies are committed to further integrating Resortecs' design-for-disassembly solutions into other HNST designs, solidifying their shared vision of establishing circularity as the standard in the fashion industry. Consumers everywhere can now shop the collection at letsbehonest.eu and at select independent retailers in Europe, North America, and Japan.