#Recycling / Circular Economy

2021-10-21

Birla Cellulose targets to scale Liva Reviva fibres to 100,000 tons by 2024

Birla Cellulose, umbrella brand of Grasim Industries Limited, a flagship company of the Aditya Birla Group, recognizes the pivotal role that it can play in sustainable forest management and in promoting circular economy using a collaborative approach. Birla Cellulose plans to aggressively scale up the production of circular fibre Liva Reviva to a level of 100,000 tons per year by 2024. One of our key strategic partners in this journey is environmental not-for-profit Canopy and their CanopyStyle initiative, now supported by over 450 brands and retailers.

Circular business scale up amongst the most ambitious partnership initiatives in the MMCF industry

Liva Reviva, a circular viscose fibre made using pre-consumer cotton waste and closed loop technologies comes with outstanding sustainability credentials such as significantly lower greenhouse gas and water footprint compared to generic viscose. It contains a unique molecular tracer backed by blockchain based traceability and is Recycled Claim Standard (RCS) certified. Under this initiative, the recycled content in Liva Reviva will be increased up to 30% in 2022 from 20% currently and post-consumer material will be gradually increased in the feedstock as we increase the volumes.

It is estimated that more than 90 million tons waste is generated from fashion industry every year and less than 1% is recycled, remaining going to landfill / incineration or leaking into the environment. Key barriers to the circular business model include limitations in recycling technologies, lack of infrastructure for waste collection and segregation, garments not being designed for recycling and lack of investments in each of these areas.

Birla Cellulose has invested significantly in development of the recycling technology and infrastructure and would continue to further invest in development of pre- and post-consumer textile waste recycling technologies, building the capacities for next generation fibres and developing reliable reverse logistics for collection and segregation.

“Today, the world is looking for innovative solutions for mounting problem of fashion industry waste. Birla Cellulose is proud to be pivoting the collaborative effort for scaling up the circular business model, this will not only upscale the waste but also help reduce pressure on forests for virgin wood-based pulp and help fight climate change.” said H K Agrawal, Designate Business Director, Birla Cellulose. “This initiative is aligned to our vision to be a global leader in sustainable business practices in the Man-Made Cellulosic Fibre industry”.

“Canopy applauds Birla’s industry-leading target of 100,000 tonnes of Next Generation production by 2024. Spurring circular innovation is critical to reducing waste and acting on the growing climate crisis,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Our planet needs companies to move faster than they may feel comfortable. By 2030, we need all viscose producers to be sourcing at least

50% of their supply chain from circular, non-forest inputs to meet the ecological challenges of our times. Accomplishing 100,000 tonnes by 2024 is an important step in that journey.”

Birla Cellulose strongly believes that collaboration can unlock greater value for all the stakeholders where every partner plays an important role. Birla Cellulose envisions an active partnership between global brands and retail partners, value chain partners and orchestrators like Canopy and Fashion For Good in this aggressive plan to scale up the circular business model. Birla Cellulose will also create awareness about environmental benefits of next generation fibres by working closely with all stakeholders with an aim to accelerate the circular business model.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Reju expands textile-to-textile recycling network with six international fabric manufacturers

Reju, a textile-to-textile regeneration company, is expanding its industrial network through collaborations with six fabric manufacturers in Europe and the Americas. The initiative aims to accelerate the integration of regenerated polyester into textile manufacturing and support the development of finished fabrics for commercial applications.

Trützschler expands technical service capabilities for spinning mills in Pakistan

Faster support, shorter downtime and advanced repair capabilities: customers across Pakistan can now benefit from the Trützschler Service Station at its new location in Lahore. By combining Trützschler service expertise with state-of-the-art diagnostic equipment, the new facility helps spinning mills resolve technical issues more quickly and maintain reliable production.

Stäubli to introduce new S3292 dobby for high-speed weaving at ITME India 2026

Stäubli will introduce its new S3292 dobby at ITME India 2026, taking place from December 4 to 9 at the India Expo Centre & Mart in Greater Noida, Uttar Pradesh. Designed for high-speed air-jet weaving, the new machine will be among the highlights of the company's presentation, which also includes warp preparation systems, cam motions, Jacquard technologies and digital services.

DITF develops bio-based binding fibers for wood-fiber insulation materials

As part of the CelluWoodFlex project, the German Institutes of Textile- and Fiber-Research in Denkendorf (DITF) are developing bio-based cellulose ester fibers as alternative binding fibers for flexible wood fiber insulation materials. In addition to the spinning process and the production of suitable staple fibers, the institute is also investigating how wood and cellulose fibers can be separated and recycled at the end of their useful life.

Magnera highlights HighPleat™ filtration media technology at FiltXPO 2026

At FiltXPO 2026, held on October 28–29 at the Minneapolis Convention Center in Minneapolis, Minnesota, Magnera highlighted advances in air filtration media architecture, with a particular focus on its HighPleat™ platform for MERV 8–10 applications. The technology combines a lofted fiber structure with optimized pore architecture to address the challenge of balancing filtration efficiency, airflow resistance and contaminant-holding capacity.

Ahlstrom expands depth filtration media production capacity at US facility

Ahlstrom has completed a major investment in its Kingston manufacturing facility in New York, USA, expanding production capacity for high-performance depth filtration media. The modernization of Line 3 is designed to improve manufacturing efficiency, enhance quality control and increase flexibility in producing different product widths.