[pageLogInLogOut]

#Recycling / Circular Economy

Going beyond cotton – New project harnesses collaboration & cutting-edge technology to create circular fashion

Twelve pioneering players in the fashion and textile industries are breaking new ground by demonstrating an entirely circular model for commercial garment production. This is a world first in the fashion industry. The consortium of brands, manufacturers, suppliers, innovators and research institutes participating in the European Union-funded “New Cotton Project”, will prove that circular, sustainable fashion is not only an ambition, but can be achieved today. The project also aims to act as an inspiration and steppingstone for further, even bigger circular initiatives in the industry going forward.

DEMONSTRATING CIRCULARITY IN TEXTILES

Over a three-year period, textile waste will be collected, sorted and regenerated into Finnish biotechnology group Infinited Fiber Company’s unique, cellulose-based textile fibres. The fibres will be used to create different types of fabrics for clothing that will be designed, manufactured and sold by global brand adidas and companies in the H&M Group. At the end-of-use, apparel take-back programmes will collect the clothing to determine the next phase in their lifecycle. Clothing that can no longer be worn will be returned for regeneration into new fibres, further contributing to a circular economy in which textiles never go to waste, but are reused, recycled or regenerated into new garments instead.?

The EU has identified the high potential for circularity within the textile industry, while simultaneously highlighting the urgent need for the development of technologies to produce and design sustainable and circular bio-based materials. Making sustainable products commonplace, reducing waste and leading global efforts on circularity are outlined in the European Commission’s EU Circular Economy Action Plan as necessary for Europe’s efforts to drive sustainable growth. The EU-funded New Cotton Project (CEFNR-14-2020 – Innovative Textiles – Reinventing Fashion), with its consortium partners from Finland, Portugal, Sweden, Germany, The Netherlands, Slovenia and Turkey, directly addresses these critical issues and pioneers the implementation of a circular operating model for the textile industry.

A CONSORTIUM OF INDUSTRY LEADERS

Infinited Fiber Company, whose patented technology can regenerate cellulose-rich textile waste into unique fibres that look and feel like cotton, is leading the consortium of 12 companies and organisations that span the entire supply chain.

Manufacturers Inovafil, Tekstina and Kipas will use the regenerated fibres to produce yarns, woven fabrics and denim respectively. adidas and companies in the H&M Group will design, manufacture and sell clothing made from the fabrics. adidas is also collecting customer feedback and insights, and developing its textile take-back programme to reintegrate returned apparel back into the loop.

Frankenhuis will sort and pre-process the textile waste used in this project, while the South-Eastern Finland University of Applied Sciences (Xamk) will develop a technical solution for the continuous processing of textile waste fibres for pre-treatment. REvolve Waste will collect and manage data on textile waste to estimate feedstock availability in Europe and define the grade of the used textile waste.




RISE, the research institute of Sweden, will conduct the sustainability and techno-economic analyses for the project together with Infinited Fiber Company, as well as managing the eco-labelling for the project and subsequent fabrics and garments. Finland’s Aalto University will analyse the created ecosystem and circular business models more broadly to help define the most feasible business model for the project. Sustainable fashion innovation platform Fashion for Good will facilitate stakeholder cooperation and conduct training, leading all project communication, branding and dissemination with support from Aalto University and Infinited Fiber Company.

“We are very excited and proud to lead this project, which is breaking new ground when it comes to making circularity in the textile industry a reality. The enthusiasm and commitment with which the entire consortium has come together to work towards a cleaner, more sustainable future for fashion is truly inspiring,” said Infinited Fiber Company’s Co-founder and CEO Petri Alava.

Fashion brands produce nearly twice as many clothes today as they did 20 years ago and demand is expected to continue growing. At the same time, the equivalent of one garbage truck of textiles is landfilled or burned every second. Most of the textile industry’s environmental problems relate to the raw materials used by the industry: cotton, fossil-based fibres such as polyester, and viscose as the most common man-made cellulosic fibre, are all associated with serious environmental concerns.

The New Cotton Project is a direct response to these problems, offering a valuable solution for textile waste and an alternative to the industry’s reliance on virgin materials like cotton, which require vast areas of agricultural land, unsustainable amounts of water and polluting fertilizers and pesticides for cultivation. The project is recapturing the valuable raw materials in discarded clothing and regenerating them back into high-quality, cellulose-based fibres that can be spun into new yarn, woven into new fabric, and designed into new clothes – again and again.

As this is the first project of its kind, this is also an opportunity to identify and find solutions for potential bottlenecks to scaling up circular textile production and for calculating the environmental impacts over the life cycle of textiles.

The New Cotton Project has received €6,745,801.25 in funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101000559.


More News from TEXDATA International

#ITM 2026

ITM 2026: The new geography of textile production

New production hubs are emerging across North Africa and Central Asia, while Türkiye is accelerating its transformation toward higher-value, technology-driven and more sustainable textile manufacturing.

#Research & Development

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

#Knitting & Hosiery

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

#Associations

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

More News on Recycling / Circular Economy

#Recycling / Circular Economy

Canopy shifts focus towards recycling and traceability in updated Hot Button criteria

Environmental non-profit organisation Canopy has introduced revised criteria for its annual Hot Button Report, which evaluates producers of man-made cellulosic fibres (MMCFs), including viscose, lyocell and acetate. The updated framework places greater emphasis on scaling alternative fibre sources, improving supply chain traceability and supporting forest conservation, while maintaining responsible sourcing as a central requirement.

#Recycling / Circular Economy

The Or Foundation, adidas, BESTSELLER, H&M Group, and Inditex launch Apparel Recovery Coalition, responding to impacts of post-consumer textile exports

adidas, BESTSELLER, H&M Group, Inditex and The Or Foundation, with support from Circle Economy, unveiled the Apparel Recovery Coalition (ARC). The coalition will explore how producer responsibility systems can support circular pathways such as reuse, upcycling, recycling, and responsible waste management in countries that receive large volumes of exported secondhand apparel.

#Recycling / Circular Economy

Syre appoints Tim King as CEO

Syre has appointed Tim King as its new Chief Executive Officer, succeeding Dennis Nobelius, who has decided to leave the company after more than three years as CEO to pursue new opportunities in another industry. King, who has been with Syre since its early days, has been responsible for the company's industrial development and the execution of its strategy.

#Recycled Fibers

Recover™ launches Recover™One, a 100% recycled fiber blend range that eliminates downstream overdyeing

Recover™, a leading materials science company and global producer of recycled cotton at scale, today announces the launch of Recover™One, a new range of fiber blends made entirely from recycled materials. Developed to support the textile industry’s transition toward greater circularity, Recover™One combines recycled polyester and Recover recycled cotton to create soft, smooth, high-performance fabrics for a wide range of applications.

Latest News

#ITMA Asia + CITME 2026

Mayer & Cie. Global gears up tor ITMA Asia 2026

Mayer & Cie. Global will focus on mattress fabric production at ITMA Asia, taking place in Shanghai from 20 to 24 November 2026. The company will showcase one of its flagship models for this application: the OVJA 2.4 EM. Joining the mattress fabric specialist will be an OV 3.2 QCe, presented at ITMA Asia in a configuration for knitting double-face fabrics in E40. This gives the OV 3.2 QCe a combination of capabilities rarely found in the market. The German textile machinery manufacturer will also introduce its new portfolio strategy and share updates from its development team at its Albstadt headquarters.

#Associations

EU and Mercosur textile industries launch new Textile and Apparel Dialogue

EURATEX, ABIT and FITA have launched the EU–Mercosur Textile and Apparel Dialogue (TAD), a new industry platform aimed at strengthening cooperation between the European and Mercosur textile and apparel sectors.

#Spinning

FET highlights advances in fibre spinning technology at Dornbirn Global Fiber Congress

Fibre Extrusion Technology Limited (FET) presented its latest developments in fibre spinning technology at the Dornbirn Global Fiber Congress in Austria in September 2026. In a presentation entitled “Spinning a good yarn”, Dr Jonny Hunter examined recent technological developments and challenges facing the fibre industry, highlighting the company's expanding range of specialised fibre extrusion and spinning systems.

#Textiles & Apparel / Garment

Vietnam’s market evolution creates new sourcing opportunities at VIATT 2027

As Vietnam’s textile industry continues to upgrade and scale, new opportunities are emerging for suppliers of advanced raw materials, design-led fabrics, production technologies, and sustainability solutions. The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return 24 – 26 February 2027, presenting a cross-sector platform – spanning apparel, home and technical categories – for overseas companies to connect with manufacturers, brands, sourcing offices, retailers, and industry buyers from Vietnam, ASEAN, and beyond.

TOP