I am very excited to be elected as a member of the Sustainable Apparel Coalition Board of Directors, where I will join leaders and experts from brands, retailers, manufacturers, NGOs, government, academia, and more in guiding the direction of the organisation for exponential impact. As a member of the Board, I will be joining a diverse set of stakeholders to drive systemic change across the consumer goods industry. I am proud to join my peers and fellow sustainability champions as we join together to help the SAC achieve their vision of an industry that gives more than it takes — to the planet and its people.

Lena Staafgard, COO, Better Cotton

Last month, Lena Staafgard, COO of Better Cotton was elected to sit as a Director on the Sustainable Apparel Coalition Board (SAC) representing the Affiliate Category of the SAC Membership. The SAC is a global, multi-stakeholder non-profit alliance for the fashion industry. In this position, Lena will work closely with the SAC Leadership Team and other members of the board to drive impact through sustainable production across the global footwear, apparel and textile value chains, including reducing environmental impact and promoting social justice.

As Better Cotton work towards our 2030 Strategy, collaboration across the sector and our membership will continue to be essential in deepening impact and delivering our ambitions to improve lives and livelihoods in rural communities, and transform the cotton sector – for good.