By joining the Trust Protocol, PVH will receive verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data for water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency.

“Joining the Trust Protocol helps us move forward in reaching our sustainability goals and driving continuous improvements in sustainable cotton sourcing for our brands and at scale for the industry,” said Marissa Pagnani McGowan, Chief Sustainability Officer, PVH Corp. “This program will enhance our ability to provide sustainable product offerings to our consumers.”

“We are proud to welcome PVH as a new member and to help them meet their bold sustainability ambitions as established in their Corporate Responsibility strategy Forward Fashion,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “In a period of growing demand for verifiably sustainable supply, the Trust Protocol empowers U.S. growers to demonstrate their stewardship and be recognized for the environmental efforts they’ve increasingly undertaken.”