Nonwovens / Technical Textiles

2022-04-07

Toray expanding color range for Toraysee™ reversible cleaning cloth

Toray Industries, Inc., announced today that it will release its Toraysee™ Reversible Cleaning Cloth in five new colors early April. The 24cm x 24cm microfiber item will retail for 700 yen, plus consumption tax, at eyewear and Toray shops around Japan and through the Takezawa Online Shop.

Toray debuted the Toraysee™ Reversible Cleaning Cloth in 2019 and introduced a Japanese patterned version in 2020. This new offering combines five in-trend hues with five popular ones from the regular Toraysee™ color cloth range.

Contrasting with the colors on one side of the cloths are reverse sides featuring prints of herringbones, stripes, and other fabric patterns. The cloths can also serve as distinctive pocket square accessories for men and women of all ages.



Merchandise Overview

1. Name: Toraysee™ Reversible Cleaning Cloth

2. Details

(1) Size: 24cm x 24cm

(2) Recommended retail price: ¥700 + consumption tax

(3) Number of colors:  5

PM61 A/L (ambrosia and light lemon)    

PM59 M/L (mauve and lavender)       

PM63 B/G (black and gray)

PM60 C/C (cherry pink and coral pink)

PM62 I/S (ink blue and sky blue)


3. Features

(1) Stylish reversible color cloths with beautiful color contrasts on both sides

(2) Microfibers with diameters of just two microns deliver outstanding cleaning performance for eyewear, smartphones, accessories, watches, camera LCD screen, and other items

(3) Made of 100% polyester fibers that clean without scratching lenses, durable, and washable

(4) Launch: Early April 2022

(5) Availability: Including from eyewear suppliers and Toray shops and through Takezawa Online Shop (http://takezawa-inc.ocnk.net/)

(6) Sales target:  100,000 items


Toraysee™ 

https://www.toraysee.toray/en/index.html ;



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