Demand for customized digital printing is growing, led by changing consumer demand, where personalization is extremely important. Digitally printed wallcoverings can be used to change a room quickly, whilst at the same time add impact through use of personalized designs. Environmental aspects are also of high importance, as consumers in North America become more aware of sustainability and the type of materials they wish to use. Consequently, digital printers are looking for PVC free media which allows printing in small, unique, personalized quantities.

WallStar® Digital is a directly printable, PVC free, nonwoven portfolio from Ahlstrom-Munksjö, delivering benefits for both printers and end users. For printers, the portfolio delivers media with high dimensional stability and excellent printability. Media is fully compatible with Latex, UV, and laserjet printers. For end users the media is PVC free, has a luxurious touch and is simple to install and remove. Facilitating change and use of new designs.