#ITMA Asia + CITME 2020

2021-07-08

Groz-Beckert at ITMA Asia: On-site and virtual success

ITMA Asia + CITME 2021 in Shanghai, China, was a complete success for Groz-Beckert. In addition to the in-person event, the company invited its visitors to a virtual booth. Groz-Beckert welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.

This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions. At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.

This year, an exchange between customers and Groz-Beckert took place either in person or – also in real time – via chat or video call as part of the trade fair. The model proved to be a success: Around 2,300 visitors visited the traditional booth, while around 1,300 international customers accessed the virtual booth.

In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

Mayer & Cie. Global gears up tor ITMA Asia 2026

Mayer & Cie. Global will focus on mattress fabric production at ITMA Asia, taking place in Shanghai from 20 to 24 November 2026. The company will showcase one of its flagship models for this application: the OVJA 2.4 EM. Joining the mattress fabric specialist will be an OV 3.2 QCe, presented at ITMA Asia in a configuration for knitting double-face fabrics in E40. This gives the OV 3.2 QCe a combination of capabilities rarely found in the market. The German textile machinery manufacturer will also introduce its new portfolio strategy and share updates from its development team at its Albstadt headquarters.

FET highlights advances in fibre spinning technology at Dornbirn Global Fiber Congress

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Vietnam’s market evolution creates new sourcing opportunities at VIATT 2027

As Vietnam’s textile industry continues to upgrade and scale, new opportunities are emerging for suppliers of advanced raw materials, design-led fabrics, production technologies, and sustainability solutions. The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return 24 – 26 February 2027, presenting a cross-sector platform – spanning apparel, home and technical categories – for overseas companies to connect with manufacturers, brands, sourcing offices, retailers, and industry buyers from Vietnam, ASEAN, and beyond.