#ITMA Asia + CITME 2020

2021-07-08

Groz-Beckert at ITMA Asia: On-site and virtual success

ITMA Asia + CITME 2021 in Shanghai, China, was a complete success for Groz-Beckert. In addition to the in-person event, the company invited its visitors to a virtual booth. Groz-Beckert welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.

This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions. At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.

This year, an exchange between customers and Groz-Beckert took place either in person or – also in real time – via chat or video call as part of the trade fair. The model proved to be a success: Around 2,300 visitors visited the traditional booth, while around 1,300 international customers accessed the virtual booth.

In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

Blue Tomato accelerates agile retail apparel production with Kornit Digital

Kornit Digital (NASDAQ: KRNT), a global pioneer in on-demand digital fashion and textile production technologies, is highlighting how Blue Tomato, Europe’s largest board sports retailer, is using two Kornit Atlas MAX PLUS systems to support a more agile approach to in-house apparel production. The systems are helping Blue Tomato respond faster to changing consumer trends, produce high-quality apparel for its network of 86 retail stores across Europe and reduce inventory by printing only what the market demands.

SANITIZED and RUDOLF join forces to extend textile performance and wearability

Long-lasting performance textiles require solutions that address a wide range of consumer expectations, from lasting freshness and comfort to reliable protection against the elements. SANITIZED and RUDOLF are highlighting their latest innovations, demonstrating how specialized textile technologies can support the functional durability and wearability of modern apparel.

The beauty of imperfection: Officina39 explores denim's next chapters

Officina39 returns to Kingpins Amsterdam on October 14–15, booth White 01, with a creative and technological program that brings together its new Spring/Summer 2028 collection, advances in denim finishing and collaborations spanning design, fabric development, fashion and publishing. At the center of the presentation of the Italian company is a shared idea: that distinctive aesthetics, responsible chemistry and efficient industrial processes can evolve together, opening new creative possibilities for contemporary denim.

Eastman Naia™ brings versatility to Kingpins Amsterdam

Denim continues to evolve, responding to changing consumer expectations for comfort, adaptability and functionality across different styles, occasions and seasons. At Kingpins Amsterdam, taking place October 14–15, Eastman Naia™ highlights how the versatility of Naia™ Renew staple fiber can help manufacturers address different denim needs through thoughtful fiber blending, while preserving the distinctive character of denim.