[pageLogInLogOut]

#ITMA Asia + CITME 2020

Groz-Beckert at ITMA Asia: On-site and virtual success

© 2021 Groz-Beckert
ITMA Asia + CITME 2021 in Shanghai, China, was a complete success for Groz-Beckert. In addition to the in-person event, the company invited its visitors to a virtual booth. Groz-Beckert welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.

This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions. At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.

© 2021 Groz-Beckert
© 2021 Groz-Beckert


This year, an exchange between customers and Groz-Beckert took place either in person or – also in real time – via chat or video call as part of the trade fair. The model proved to be a success: Around 2,300 visitors visited the traditional booth, while around 1,300 international customers accessed the virtual booth. 

© 2021 Groz-Beckert
© 2021 Groz-Beckert





In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

© 2021 Groz-Beckert
© 2021 Groz-Beckert

 

© 2021 Groz-Beckert
© 2021 Groz-Beckert



More News from Groz-Beckert KG

More News on ITMA Asia + CITME 2020

Latest News

#Research & Development

GenuTrace client advisory: Is your cotton supply chain UFLPA ready?

U.S. Customs and Border Protection has released updated operational guidance (CBP Publication No. 5560-0526) expanding its forced labor enforcement framework. The guidance supersedes the original 2022 UFLPA Operational Guidance and now covers all forced labor enforcement authorities — UFLPA, CAATSA, and WROs/Findings — in a single unified document. For cotton importers, the enforcement posture has not softened. It has become more structured, more documented, and more demanding. Learn more about UFLPA.

#Carpets

DOMOTEX Hannover 2028 off to a strong start with expanded portfolio

Preparations for DOMOTEX 2028 are already gaining strong momentum. Following its successful repositioning as the Home of Flooring & Interior Finishing, around 100 international manufacturers have already secured their place during the initial registration phase.

#Knitting & Hosiery

STOLL: Agreement signed for the divestiture of selected assets

In early 2025, KARL MAYER announced its strategic decision to focus on its core business areas of WARP KNITTING, WARP PREPARATION, and TECHNICAL TEXTILES. As part of this move, the flat knitting machine business under the STOLL brand was discontinued and the production site in Reutlingen was closed in October 2025.

#Research & Development

TERNAfil wins first place at PitchMiUp Night 2026 in Minden

The RWTH spin-off TERNAfil has developed MAXCarbon, a new high-performance hybrid fibre that combines the mechanical performance of carbon with the temperature and corrosion resistance of ceramic materials. For this development, TERNAfil was awarded first prize at the PitchMiUp Night in Minden on 21 May 2026.

TOP