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#IDEA 2025

Magnera’s Sontara® brand wins INDA’s® Long-Life Achievement Award at IDEA® 25

Sontara®’s EcoRE bags, now part of the Magnera® portfolio, recently received the IDEA® Long-Life Achievement Award at IDEA 25, the premier global event for nonwovens and engineered fabrics. Made from cellulosic fibers, Sontara EcoRE material is certified for home composting1 and boasts exceptional strength and durability.
Magnera CEO, Curt Begle joins Product Line Management Director, Seth Good and Innovation Manager, Vinit Singh to celebrate the award win at IDEA® 25 © 2025 Magnera
Magnera CEO, Curt Begle joins Product Line Management Director, Seth Good and Innovation Manager, Vinit Singh to celebrate the award win at IDEA® 25 © 2025 Magnera


By using Sontara EcoRE material, the bags maintain durability and strength without the need for added binders, addressing a common concern with compostable goods.

“With plastic bag bans across many territories worldwide, Sontara’s EcoRE material offers a timely solution for the retail and shopping market as an alternative to traditional synthetic materials. This is only one example of how this strong and sustainable material might be used to solve customer challenges,” said Seth Good, Sontara Product Line Management Director.

“This combination of sustainability and functionality is the perfect example of how Magnera and Sontara continue leading the way in material innovation,” Good added.

Sontara EcoRE is the first nonwoven material of its kind, offering a cost-effective alternative to woven fabrics. By combining carefully selected raw materials with the proprietary Sontara technology, the material can achieve exceptional high strength in all directions without use of binders. This gives it equivalent properties to a textile, making it suitable for high-performance and semi-durable applications like shopping bags.

Leveraging a global platform to support local customers, Sontara’s EcoRE material is available both as a finished bag with options for personalization and as a versatile nonwoven material suitable for any application customers desire.

The compostable cellulosic fibers in Sontara EcoRE bags are just one example of Sontara’s innovations, designed to deliver high performance while addressing the increasing demand for renewable and sustainable materials. Magnera, the parent company of the Sontara brand, is dedicated to upholding Sontara’s legacy of innovation, sustainability, and performance across various markets, including wipes, technical nonwovens and healthcare.

“Our innovation team is always looking for new ways to leverage the Sontara capabilities and our expertise to provide new solutions to solve end user problems,” concluded Seth Good, Sontara Product Line Management Director.



More News from Magnera

#Nonwovens

Magnera introduces Universa™

Universa™ is a new, consolidated range of industrial wipers that brings together the trusted performance of the legacy Chicopee® and Sontara® brands. Developed by combining the manufacturing expertise, technologies, and product strengths of both brands, Universa™ is designed to simplify selection while delivering reliable performance across a wide range of industrial cleaning applications. Chicopee® and Sontara® will continue as Magnera’s core wipes brands, with Universa™ strategically positioned to fill key gaps between the two in the industrial wipers portfolio.

#Nonwovens

ENDURANCE Program: Driving operational sustainability at Magnera

As Magnera enters a new year, the company is reflecting on a key sustainability milestone from 2025: the launch of ENDURANCE, its global, employee-led initiative focused on waste reduction and sustainable innovation. Launched on Earth Day 2025, this initiative has generated more than 250 improvement submissions from team members across Magnera’s global operations, demonstrating strong engagement and shared accountability for sustainability across the organization.

#Nonwovens

Magnera introduces innovative solution for healthcare and beyond, focusing on safety and sustainability

Magnera, a leading supplier of advanced material solutions, today announced the launch of its next-generation solution for nonwoven textiles. Magnera’s proprietary innovation delivers fluid repellency needed by healthcare professionals and other industries without the use of per- and polyfluoroalkyl substances (PFAS).

#Nonwovens / Technical Textiles

Magnera delivers strong sales growth in Q3 2025 – Confirms outlook and focus on long-term synergies

Magnera Corporation (NYSE: MAGN), a global leader in specialty materials for consumer products and personal care markets, has reported a substantial year-on-year increase in revenue for its fiscal third quarter 2025, driven largely by the merger with Glatfelter.

More News on IDEA 2025

#Nonwovens

IDEA 2025 and FiltXPO

When the doors opened for IDEA 2025 in Miami Beach, the international nonwovens community once again confirmed the importance of this triennial event. Organized by INDA, the Association of the Nonwoven Fabrics Industry, the show attracted a broad global audience of producers, suppliers, and converters.

#Nonwovens / Technical Textiles

Lenzing’s VEOCEL™ champions sustainable innovation at IDEA25 and CIDPEX

VEOCEL™ highlighted its innovative, environmentally responsible fibers for hygiene and personal care single-use products at CIDPEX and IDEA25 // With VEOCEL™ Lyocell, Lenzing invites partners to unleash possibilities in single-use – not only meeting today`s needs but also shaping solutions for a better future together.

#IDEA 2025

IDEA®25 and FiltXPO™ 2025 deliver resounding success for nonwovens and filtration industries

INDA’s IDEA®25 and FiltXPO™ 2025, held concurrently from April 29 to May 1 at the Miami Beach Convention Center, delivered unparalleled value to the nonwovens and filtration industries.

#IDEA 2025

ANDRITZ at IDEA 2025: Innovations and highlights in nonwoven technology

ANDRITZ is set to present advanced process solutions at IDEA in Miami, USA, from April 29 to May 1, 2025 (booth 4216), addressing the growing market demand across various nonwoven and textile sectors. At IDEA, a special focus will be on technologies for sustainable nonwoven applications, particularly in the areas of wipes and hygiene, Dry Molded Fiber technology as well as innovations in durable nonwovens and life cycle service.

Latest News

#Textile processing

Dedicated car seat model of SHIMA SEIKI’s P-CAM® R Cutting Machine unveiled

Leading Japanese textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, showed a special version of its P-CAM® R multi-ply computerized cutting machine dedicated to the production of car seats for the first time, at a private exhibition held over two days on Thursday, July 2nd and Friday, July 3rd at the Kariya City Industrial Promotion Center in Aichi Prefecture.

#Research & Development

ALADIN paves the way for circular and demand-driven textile production in Europe

Textile production can be organized sustainably by utilizing short supply chains and preventing overproduction. This can already be achieved today by intelligently connecting and efficiently utilizing existing infrastructure. At the same time, production becomes circular when innovative technologies and materials are used that enable high-quality recycling. The ALADIN research project, launched in May 2026 and co-funded with five million euros under the EU Horizon Europe program, is creating the conditions for this.

#Nonwovens

Katharina Obergruber appointed to the Management Board of Sandler AG

The Supervisory Board of Sandler AG has appointed Katharina Obergruber to the company’s Management Board. Effective September 1, 2026, the Board will consist of Philipp Ebbinghaus (CEO), Dr. Ulrich Hornfeck (currently CCO, future COO), and Katharina Obergruber (CCO). Katharina Obergruber, currently Chief Sales Officer Hygiene and member of the Management Team of Sandler AG, will assume responsibility for all sales activities as Chief Commercial Officer. She will assume this role from Dr. Ulrich Hornfeck, who will focus primarily on production and supply chain topics.

#Recycling / Circular Economy

Ence and ShareTex begin initial testing of the ATENEA innovation project to promote textile recycling in Spain

Ence and ShareTex are making progress on the Atenea R&D project, which aims to develop a complete value chain for textile recycling in Spain. Specifically, the goal of the ATENEA project—which is funded by the Center for Technological Development and Innovation (CDTI)—is to connect all the necessary stages for the recovery of textile waste, from collection and management, through recycling and transformation into new raw materials, to their incorporation into new textile products.

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