With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

Lanzii (Shanghai) International Trade Co Ltd’s Operations Director (Asia Pacific) Mr Henry Huang, speaking at the previous edition, discussed the advantages of exhibiting as an Italian company: “This is our third time joining the show. We have always found Intertextile Shanghai Home Textiles a good channel to increase our brand awareness and expand our presence in the Chinese market. We will continue to exhibit at future editions to promote our products.”

Chinese policies to encourage international business participants

According to TexPro, the global home textiles market is expected to grow at an annual rate of 3.5% between 2020 and 2025, with the market size to reach over USD 151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28%.[1]

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, expressed: “We are now even more confident at the prospects of delivering a strong Autumn show, as the softening of China’s border policy may allow foreign companies and industry professionals to return to the fair. With well-known participating brands, extensive product categories, and an informative fringe programme, the fair will continue to serve as the hub for resource exchange within the global home textile sector, and prove particularly essential for the industry players who wish to enter the Chinese market.”