Home textile industry represented by around 1,040 exhibitors and a diverse fringe programme this August
Suppliers set to seize market shares in China’s revitalised home textile market
China’s home textile market has been growing steadily, with both domestic and overseas suppliers determined to take advantage of Intertextile Shanghai as a platform to gain market share. This year, premium editors from China, including Beijing Xinyada, Beijing Euroart, Jasonite, SATI and Hangzhou Antex, will be showcasing their high-end collections while international contract business suppliers, such as JAB Anstoetz and Morphrow, are also present to cater to the growing demand for their quality products.
In addition to a majority of local brands and four domestic pavilions from Shaoxing, Tongxiang, Haining and Yuhang regions, there will also be international country & region pavilions from Belgium, India, Pakistan, Taiwan and Turkey, showcasing their specialised products.
Around 1,040 exhibitors covering every home textile sourcing need
Growing middle and upper classes in China have seen consumers’ buying trends expand to buying combinations of items with particular design trends. Matching this trend, a number of whole home exhibitors that provide one-stop services, from selecting home textile products to giving home decoration ideas, have been reaping the benefits in recent editions of Intertextile Shanghai Home Textiles – and 2018 is set to continue reflecting this trend.
Around 1,040 exhibitors at Intertextile Shanghai Home Textiles will showcase a wide variety of home textile products, including bedding, bath, table & kitchen, curtains & upholstery, textile designs & technology, whole home, sun protection, wall coverings and carpets & rugs. This diverse range of offerings establishes the reason why Intertextile Shanghai attracts genuine, high-quality buyers – across the spectrum, there’s something for every buyer at this fair.
Fringe programme events to provide insight and inspiration
Intertextile Shanghai Home Textiles aims to provide inspiration for the next season at the same time as providing a platform for business interactions. At this edition’s fringe programme, key events include the InterDesign – Trend Area, displaying three key trend themes for A/W19 in collaboration with the international trendsetter NellyRodiTM Agency. Trend tours and forums will also take place, giving visitors the opportunity to learn and discuss lifestyle trends with designers and trend experts.
At Contract Business 360o, the fair will feature a showcase area at hall 5.1 displaying quality contract upholstery from leading exhibitors, and seminars on current design and market insights of the contract business sector. Catering to popular demand is the return of the Digital Printing Micro Factory, demonstrating a complete production process onsite, alongside forums on the benefits of digital printing & latest production technics. The Andrew Martin International Interior Design Summit will see a forum of experts share their design insights in the new information era, whilst the 2018 Home Furnishing Crossover Exhibition will demonstrate design talent and creativity of interior designers, and present new home living styles.
The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
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